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22. september 2026

Henriks Jurēvics

Citadele's radio share nearly tripled in a month - and the ad that drove it never says the rate

16. september 2026

Henriks Jurēvics

DEPO overtook Kurši and K-Senukai to lead Latvia's DIY category - and it's not just winning on share

5. august 2026

Roberts Levics

Five Riga shopping centres advertised the same discount all July. On 3 August, one of them changed the subject

Shopping-centre radio in Latvia grew 54% in 30 days, from 2,506 spots to 3,861, with Sky&More and Teika Plaza arriving from zero. Five of six centres named the same figure, up to 70% off, and delivered it to completely different generations. Then on 3 August Akropole became the first advertiser in the category to move to the school year, with a donation drive carrying no discount at all. A Spotwise breakdown.

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