.svg?v=2026-07-29T07%3A18%3A55.665Z){kind=small}
Broadcast monitoring
Live todayBroadcast monitoring for radio, TV and podcasts.
Spotwise monitors any radio station, TV channel or podcast in real time, linear and online. Every live read, sponsor tag and spot is structured with brand, legal entity, transcript, audio or video, and format, in one place, then becomes work already done.
- Radio, TV and podcasts on one engine
- Linear and online, monitored in real time
- One record per advertiser across every channel
What it is
What is broadcast monitoring?
Broadcast monitoring is the automated tracking of what airs across radio, TV and podcasts. For advertising, it means detecting every ad, identifying the brand behind it and logging when, where and in what format it ran, with the audio or video to prove it.
Most broadcast groups buy monitoring channel by channel: one tool for radio, another for TV, a spreadsheet for podcasts. The same advertiser shows up three times under three names, and nobody can see its whole budget.
Spotwise runs every channel through one engine. A brand buying radio spots, a TV flight and podcast host reads is one advertiser with one record, and the work that follows (the lead, the contact, the pitch, the proof of delivery) runs off all of it. Each channel has its own page: radio ad monitoring, TV ad monitoring and podcast ad monitoring.
- Choose your sources
Pick the radio stations, TV channels and podcasts you sell against, linear and online, in every market you work in.
- Monitor continuously
Every source is monitored around the clock. Radio and TV as they air, podcasts as episodes are released. No sample windows.
- Detect and classify
Every ad is detected and classified as a spot, a live read or a sponsor tag, and attributed to a brand and legal entity.
- Alert and deliver
Matches against your rules reach Slack, Microsoft Teams or your CRM, and every airing lands in a searchable library with its audio or video.
- Do the work that follows
Leads scored, contacts found, outreach drafted and delivery proven. A human approves before anything is sent. If it runs off what airs, it can be a workflow.
Channels
Radio, TV and podcast monitoring on one engine.
Each channel is monitored in real time and structured the same way, so the data compares across all three.
- Radio ad monitoring
- Any radio station, linear and online. Spots, live reads and sponsor tags told apart, each with transcript and audio, so share of voice holds up.
- TV ad monitoring
- Linear and online TV channels. Every commercial captured with its video creative, its place in the ad break and audience figures from your panel data.
- Podcast ad monitoring
- The shows your market listens to. Host reads, sponsor tags and produced spots detected on release, with transcript and audio.
- One record per advertiser
- The same brand across radio, TV and podcasts is one advertiser with one record, one share of voice view and one estimated spend picture.
- Alerts across every channel
- Rules for brands, categories, competitors or keywords fire whichever channel the match airs on, into Slack, Microsoft Teams or your CRM.
- A searchable broadcast history
- Every detected airing is stored with its timestamp, source, transcript and audio or video, so you can reconstruct any monitored period.
Who it serves
Who uses broadcast monitoring.
Broadcast sales teams
See every advertiser on competing stations, channels and shows as they air, and reach them while the campaign is running.
Commercial leadership
Share of voice, agency share and estimated spend across every channel you sell, with the airings behind every number.
Multi-channel, multi-market groups
Radio, TV and podcasts across countries and languages on one engine, one contract and one login. Trusted by media professionals in 14 countries.
Advertisers and media agencies
Check that campaigns aired as planned on every channel and see what competitors are running.
Why it matters
One system where there were several.
Customer figures are customer-reported.
Consolidate your stack
Monitoring, research, contacts, automation and attribution in one contract, one login and one place the data lives.
See the whole budget
An advertiser’s radio, TV and podcast activity side by side, so pitches and renewals are built on its full broadcast footprint.
EHR Media Group: $126,000 in six months
Latvia’s largest commercial radio group reported $126,000 in new direct-sold revenue in its first six months and 30 to 40 hours saved per rep per month.
The cost of doing it by hand
For a station with 5 sales reps and 5 competing stations, the manual work after the report costs $248,400 a year. The calculator runs the same model on your numbers.
Pilot first
See your market, monitored live.
Start a pilot on your stations, channels and shows with live data and full access. KPIs are agreed in writing before it starts.
Common questions
Questions about broadcast monitoring.
Related solutions
The next signal is already airing
Stop sampling the market. Hear all of it.
Radio, TV and podcasts, monitored in real time, with the work that follows already done. Start a pilot with your stations, your channels and your numbers.