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Podcast ad monitoring
Live todayPodcast ad monitoring that catches every host read.
A brand sponsoring a podcast has already committed budget to audio: the warmest signal a broadcast seller can get, and the easiest to miss. Spotwise detects every live read, sponsor tag and spot in the podcasts your market listens to, with transcript, audio, brand and legal entity, then does the work that follows.
What it is
What is podcast ad monitoring?
Podcast ad monitoring is the automated detection of advertising inside podcast episodes: which brands sponsor which shows, in which formats, and how their campaigns change over time. Each placement is captured with its audio and a transcript, so every record can be checked.
The advertiser does not think in channels; they think in audiences. A brand running host reads in podcasts is the same buyer your sellers pitch radio to, already convinced that audio works. But host reads are conversational and unpredictable, and nobody can track them across a show library by listening.
Spotwise runs podcasts through the same engine it uses on radio and TV. Live reads, sponsor tags and spots are detected, transcribed and classified, so the same structured record lands in the same place and the same workflows act on it. Here is how podcast ad monitoring works in Spotwise.
- Follow the shows that matter
Spotwise processes new episodes from the podcasts that matter in your market as they are released, and keeps watching the feeds.
- Detect every read
Produced spots follow a pattern; host reads do not. The engine is built for irregular, spoken-word formats, so host reads and sponsor tags are caught alongside spots.
- Structure the record
Each placement is transcribed, attributed to the brand and legal entity, classified by category and format, and filed in your searchable ad library.
- Do the work that follows
New sponsors are checked against your CRM, the decision maker is found and outreach is drafted. A human approves before anything is sent.
Capabilities
What Spotwise podcast ad monitoring gives your team.
Everything your team needs to act on a podcast sponsorship sits in the same system as radio and TV.
- Coverage of your market’s shows
- Monitoring scoped to the podcasts that matter to your market, not a generic global index. Coverage is added market by market; ask us about your shows.
- Host read detection
- Conversational endorsements, sponsored segments and produced spots, each told apart and classified by format, with the transcript and audio attached.
- New sponsor alerts
- The alert rules your team uses for radio and TV cover podcasts too, so a brand entering audio through a sponsorship surfaces in Slack or Teams first.
- One record across channels
- Radio, TV and podcast activity for the same brand in one record. Your team pitches the whole broadcast footprint, not half of it.
Who it serves
Who uses podcast ad monitoring.
Sales teams selling podcast and radio
If your group sells podcasts alongside broadcast, you need to see where prospects already spend across both. Podcast signals complete the picture radio monitoring already paints.
Commercial leadership
See which categories, shows and brands are moving budget into podcasts, and set strategy on data rather than the trade press.
Multi-market broadcast groups
One engine, one record per buyer and one method across radio, TV and podcasts, in every market you monitor.
Why it matters
The warmest leads are already buying audio.
Catch advertisers early
Many brands start in podcasts before they buy broadcast. Seeing those sponsorships means reaching an advertiser already sold on audio, before your competitors know they exist.
Pitch the whole footprint
Converged audio deals go to the seller who can speak to a brand’s entire presence across radio, TV and podcasts.
No show-by-show listening
Tracking sponsorships by listening to episodes does not scale past a handful of shows. Automated detection gives your team coverage no amount of listening can.
Proof the client can open
You send a link and the client sees every read that ran, with audio and placement. No month-old spreadsheet.
Pilot first
Bring the shows you compete with.
Start a pilot and we run Spotwise against the shows and stations you compete with, with KPIs agreed in writing before it begins.
Common questions
Questions about podcast ad monitoring.
Related solutions
Every format in your market
Hear every read. Act on it the same day.
Somewhere in a podcast feed, a brand your team has never called is committing budget to audio. Pilot first, KPIs in writing, no lock-in at the front.