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Radio ad monitoring
Live todayRadio ad monitoring that doesn’t stop at the report.
Spotwise hears every ad on the stations you compete with, in real time: spots, live reads and sponsor tags, on linear and online stations. Each airing arrives structured with brand, legal entity, transcript and audio, then becomes work already done: the lead scored, the contact found, the delivery proven.
- Every airing logged in real time, with no sampling window
- Spots, live reads and sponsor tags told apart
- Radio, TV and podcasts on one engine
What it is
What is radio ad monitoring?
Radio ad monitoring is the automated detection and logging of every advertisement that airs on a set of radio stations: which brand advertised, on which station, at what time, for how long and in what format. Each airing is captured with its audio and a transcript, so every record can be checked.
Stations use it to find new advertisers on competing stations, prove share of voice, track agency share and verify that a client’s campaign aired as booked. Advertisers and agencies use it to check delivery against the media plan and to see what competitors are running.
For years that meant manual logging or a monthly report built on sample windows. Both miss what a sales team needs. A report that groups sponsorships with spots makes share of voice impossible to trust, and a list that arrives weeks later reaches the advertiser after the budget is placed.
And every monitoring tool stops at the report. Someone still has to export it, find the decision maker, research the account, write the pitch and update the CRM, and everyone does it their own way. Spotwise monitors the market, then does that work. Here is how radio ad monitoring works in Spotwise.
- Listen to every station
Spotwise monitors the radio stations you choose around the clock, linear and online, in the languages your market broadcasts in. No sample windows, no survey periods.
- Detect and classify each airing
Every ad is detected as it airs and classified as a produced spot, a live read or a sponsor tag, so a sponsorship is never counted as a spot and share of voice holds up.
- Structure the record
Each airing is logged with brand, legal entity, station, timestamp, duration, format, a full transcript and the audio clip, searchable from the moment it airs.
- Check it against your book
The advertiser is matched against your CRM: a new prospect, a lapsed client back on air, an account moving budget to a competitor, a direct buy or an agency buy.
- Do the work that follows
The lead is scored, the decision maker found and the outreach drafted from what actually aired. A human approves before anything is sent, then the CRM record updates.
Capabilities
What Spotwise radio ad monitoring gives your team.
Monitoring data is the start. Every capability below runs off the same record of what aired.
- Live detection feed
- New airings appear as they happen. Filter by station, brand, legal entity, industry, format or date range, across every station you compete with.
- Transcript and audio for every ad
- Every detected ad carries its verbatim transcript and the original audio. Reps hear the campaign message and pitch against it, and every number traces back to what aired.
- Verified advertiser contacts
- Each advertiser comes with the decision maker’s name, title, email and LinkedIn profile, so detection turns into outreach without a separate enrichment step.
- Share of voice you can trust
- Spots, live reads and sponsor tags are counted separately, so share of voice and agency share reflect what actually aired. Estimated spend is always labeled as an estimate, with its method.
- Alerts in Slack and Teams
- Set rules for brands, categories, competitors or keywords. When a match airs on a monitored station, your team hears about it in Slack, Microsoft Teams or the CRM.
- Proof of delivery for clients
- Verify that a client’s campaign aired as booked, airing by airing, and send the client a link instead of an exported spreadsheet.
Who it serves
Who uses radio ad monitoring.
Radio sales teams
See every advertiser on competing stations as they air and reach them while the campaign is still running. Prospect from confirmed radio spend, not cold lists.
Sales directors and commercial heads
Share of voice, agency share and estimated spend across the market, with the airings behind every number. Know which accounts are moving before the quarter closes.
Multi-station and multi-market groups
Every station, market and language on one engine, one contract and one login. Spotwise is trusted by media professionals in 14 countries.
Advertisers and media agencies
Check that campaigns aired as planned and see what competitors are running, backed by the audio and transcript of every airing.
Results
What broadcasters get from it.
Customer figures are customer-reported.
EHR Media Group: $126,000 in six months
Latvia’s largest commercial radio group reported $126,000 in new direct-sold revenue in its first six months, 30 to 40 hours saved per rep per month and a 10x+ ROI.
Every ad your market heard, as work already done
The lead scored, the contact found, the pitch written, the delivery proven and the sales rep assigned, from the same record of what aired.
One tool where there were five
Monitoring, research, contacts, automation and attribution in one contract, one login and one place the data lives.
The cost of doing it by hand
For a station with 5 sales reps and 5 competing stations, the manual work after the report costs $248,400 a year. The calculator runs the same model on your numbers.
Pilot first
Monitor your own market before you sign.
Start a pilot on your stations with live data and full access. KPIs are agreed in writing before it starts, and a full contract follows only once the pilot clears the bar.
Common questions
Questions about radio ad monitoring.
Related solutions
Your market is on air now
See every ad on your competitors’ stations.
Right now a brand your team has never pitched is running spots on a competing station. Start a pilot and see what radio ad monitoring surfaces in your market, with your stations and your numbers.