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August 5, 2026

Roberts Levics

Five Riga shopping centres advertised the same discount all July. On 3 August, one of them changed the subject

Shopping-centre radio in Latvia grew 54% in 30 days, from 2,506 spots to 3,861, with Sky&More and Teika Plaza arriving from zero. Five of six centres named the same figure, up to 70% off, and delivered it to completely different generations. Then on 3 August Akropole became the first advertiser in the category to move to the school year, with a donation drive carrying no discount at all. A Spotwise breakdown.

July 20, 2026

Roberts Levics

Latvia lifted its eight-year ban on consumer-credit ads. Here is how lending radio moved

Latvia repealed its 2018 ban on advertising consumer credit to individuals on 16 June 2026. In the weeks since, lending radio got louder and shorter, the lead rotated between Banknote, West Kredit and Ferratum, and about 59% of placements are sponsorships that Kantar AdEx blends into one total with regular spots. A Spotwise breakdown.

July 13, 2026

Roberts Levics

Latvia's university admission window opened. Six universities, six different ways to sell a degree

Latvia's unified university admissions opened 9 July. Six universities ran 3,073 radio spots into the window and pitched the same deadline six different ways. RSU was loudest; Turiba was the only one cutting price.

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