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September 29, 2026

Henriks Jurēvics

Latvia's fuel chains swapped places on radio before the excise cut - and one told listeners to forget discounts

Neste went from 118 to 1,103 radio spots in a month while Circle K went almost silent, as Latvia's fuel excise cut takes effect on 1 October.

September 22, 2026

Henriks Jurēvics

Citadele's radio share nearly tripled in a month - and the ad that drove it never says the rate

Citadele's Banking & Payments radio share jumped from 4.7% to 15.8% in a month, driven by one loan ad that never states a rate or fee on air.

September 16, 2026

Henriks Jurēvics

DEPO overtook Kurši and K-Senukai to lead Latvia's DIY category - and it's not just winning on share

DEPO's radio share in Latvia's DIY category jumped from 14% to 24% in a month, overtaking Kurši and K-Senukai on both share and spend.

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