Everything You Need to Know About Spotwise

Spotwise is an AI-powered radio ad monitoring and sales intelligence platform designed to help businesses track competitor radio advertisements in real-time. It provides instant alerts, comprehensive ad analysis, and a robust ad library to automate lead generation and enhance competitive intelligence. Spotwise also offers custom API integrations, detailed reports, and access to third-party contact lists, further streamlining sales lead generation.

Spotwise uses AI-powered audio recognition to listen to multiple radio stations 24/7. When an ad is detected, the system immediately identifies the advertiser and logs the details (station, time, ad audio, and a transcript). It’s essentially an automated “ears on the ground” that instantly captures each ad as it airs. If a new advertiser pops up, Spotwise sends an alert within minutes, so you get real-time updates.

Yes, Spotwise supports multilingual ad monitoring. Our AI models are trained to transcribe ads in all commonly used languages, enabling businesses to capture ad data from a global audience.

Radio ad monitoring is the process of tracking advertisements that air on radio stations – including when and where they play and who the advertiser is. You need it to keep tabs on competitor activity, verify that ads ran as scheduled, and uncover new advertisers in your market. In short, it ensures you never miss a competitor’s ad or a potential sales lead that comes from it.

Yes. That’s a core benefit of Spotwise. The platform will show you a list of advertisers on any monitored station, including your competitors. For example, you can see that Company X ran ads on Rival Radio 101 FM this week. Spotwise not only identifies the company, but often can provide contact information, turning that insight into a sales lead for you.

Traditional media monitoring services might give you logs of ads or mentions after a few days (or even weeks) and often require manual analysis. Spotwise is purpose-built for speed and sales intelligence – it’s real-time and automated. Unlike generic monitors, Spotwise finds new advertisers (leads) for you and integrates with your CRM. It’s not just data for data’s sake; it’s data that directly helps grow revenue. (Plus, Spotwise focuses on radio, so its AI is specialized for audio ad detection, yielding high accuracy in that domain.)

Currently, Spotwise focuses on online radio broadcasts – basically, the spots that air on radio stations. The primary use case is helping radio stations monitor their competitors. However, the technology could be extended to other audio like podcasts in the future. (We’re always exploring new features based on client demand.)

It does both. Every time Spotwise detects an ad, it creates a full transcript of the ad’s audio and stores it in a searchable ad library. You can read the content of competitor ads at a glance. It also provides a short summary and the audio clip itself. Alerts are sent for new advertisers or specific keywords you’re tracking, but all details are available on the dashboard whenever you need to deep-dive.

Think of it this way – if Advertiser A is running ads on your competitor’s station, they’ve proven they value radio advertising. Spotwise lets you know about Advertiser A immediately. With that knowledge, your sales team can approach them and say “We heard your ads on Station B, here’s how Station A (ours) can also deliver results for you.” Essentially, every advertiser on a rival station is a warm lead for you. Spotwise feeds you those leads on a platter by monitoring ads. Users of Spotwise have closed deals just by responding first when a new advertiser hits the airwaves.

While our main focus is helping radio broadcasters with sales intelligence, advertising agencies can also find value. An agency could use Spotwise to monitor their client’s ads (to verify they ran and transcribe them) and to watch competitor brands’ advertising activity on radio. It provides an objective log of all radio ads in the market. That said, the lead generation aspect is tailored to radio station sales teams. Agencies might use it more for campaign monitoring and competitive research.

Spotwise provides several key features to enhance sales intelligence, including:

• Automatic Alerts – Receive instant notifications when new competitor ads air, ensuring timely responses.
• Extensive Ad Library – Explore a fully searchable database of ads, filtered by company, keyword, phrase, or station.
• Detailed Reports – View reports on ad activity, including:
  • Number of ads aired per station
  • Total ads for a specific brand
  • Ad frequency, duration, total spot seconds and more..

The Spotwise ad library is updated in real-time, ensuring you have access to the most recent ads as they air.

Yes! Spotwise provides standard alert templates that can be toggled on or off. For custom alerts (e.g., sending alerts to specific salespeople when their clients appear on-air), a CRM integration may be required.

Yes! Spotwise offers multiple APIs that allow for further automation and seamless data integration. For more details, contact or speak to one of our representatives.

Spotwise helps businesses identify potential clients and untapped markets by monitoring competitor ads and analyzing advertising trends. With real-time alerts and a comprehensive ad library, users can proactively engage with prospects and gain a competitive edge.

One of the easiest and most effective ways for radio stations to find new clients is by monitoring competitor stations. You can learn more in our blog post:

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Spotwise is the most advanced all-in-one radio ad monitoring solution available on the market.

Unlike other platforms such as Veritone and Media Monitors, Spotwise specializes in AI-driven real-time radio ad tracking and automated lead generation. Our latest cutting-edge AI technology enables us to offer significantly lower pricing compared to competitors while providing superior data accuracy and automation.

Spotwise can provide access to third-party advertiser contact databases, but availability depends on your region and business needs.

For more information, contact or reach out to us .

Yes! Spotwise offers multiple APIs that allow for further automation and seamless data integration. For more details, contact or speak to one of our representatives.

Yes, Spotwise allows seamless API connections and data exports, making it easy to integrate new leads into your existing CRM system. This ensures that your sales team always has up-to-date advertiser information.

Yes! Spotwise allows users to export advertiser and ad tracking data to use in external platforms, including CRM systems, sales outreach tools, and analytics dashboards.

Yes, Spotwise provides automated reports that deliver detailed insights on radio ad activity, trends, and competitive analysis. These reports can be generated on our platform or delivered straight to your email.

You can customize alerts in several ways. For example, get an instant email or SMS whenever a new advertiser (one that’s never aired before on a given station) is detected. Or set alerts for specific competitor stations, or even for certain industries or keywords (say you want to know any time a car dealership advertises on radio in your area). This way, you’re immediately in the loop. Many sales teams configure alerts to act within hours of a competitor airing a new ad, gaining a jump on the competition.

Spotwise operates on a monthly subscription model, with pricing based on the number of radio stations you want to monitor.

💡 Extra features such as APIs, custom alerts, and automation tools are available as add-ons.

Spotwise operates on a monthly subscription model, with pricing based on the total number of stations monitored with bulk discounts available. For specific pricing, contact

Yes! We offer a 7-day, no-strings-attached free trial for two stations of your choice. Sign up for your free trial here : 👉 Request Demo

Yes! We provide enterprise and agency discounts.

For more details, contact or .

Spotwise offers dedicated customer support for any questions or technical issues. You can reach us via email or the contact form on our website.

You can contact for business inquiries, pricing, and demos. For general support, reach out to .