Question 1

What exactly is Spotwise?

Accepted Answer

Real-time intelligence that acts. Spotwise hears every ad on radio, TV and podcasts, then does the work that follows: the lead scored, the contact found, the pitch written, the delivery proven, the sales rep assigned. A human approves before anything is sent.

Question 2

What does Spotwise replace?

Accepted Answer

Our clients replace tools for monitoring, research, contacts, automation and attribution. Every monitoring tool stops at the report, and today each rep stitches the rest together their own way. With Spotwise it is one contract, one login, one place the data lives. Keep the CRM you use; Spotwise writes to it.

Question 3

Who is Spotwise for?

Accepted Answer

Sales teams at radio, TV and podcast groups, and the commercial leaders who run them. Reps use it to find, qualify and enrich leads and to research a proposal. Leaders use it to prove share of voice, track agency share and see estimated spend. It was built by people from broadcast sales.

Question 4

Which channels does it cover?

Accepted Answer

We monitor any radio, TV or podcast in real time, linear and online. Every live-read, sponsor tag and spot is structured with brand, legal entity, transcript and audio. Coverage is added market by market, so ask us about your stations.

Question 5

How autonomous is it?

Accepted Answer

As autonomous as you ask it to be, with one fixed rule: a human approves before anything is sent. Ask Spotty a question, or ask it to run a job every week as a workflow, and edit or pause that workflow any time. Anything that reaches a client, whether an email, a proposal or a report, is approved by a human every time.

Question 6

Do we install anything, or run our own servers?

Accepted Answer

No. Spotwise is a managed cloud platform: your team works in the browser and updates arrive automatically. Monitoring runs on live audio streams, so there is nothing to wire into your playout system and no infrastructure to maintain on your side.

Question 7

How accurate is the ad-spend data?

Accepted Answer

Spend is always an estimate, and we label it as one. It is modeled from panel data and rate cards and shown with its method and confidence level, so you can defend it in front of a client.

Question 8

How does Spotwise estimate spend?

Accepted Answer

From what actually airs. Spotwise combines how often a spot runs, how long it is, and where and when it airs with panel data and rate cards to model each advertiser's estimated investment. The method and confidence level travel with every figure. These are estimates for a sales conversation, and they are labeled that way.

Question 9

How quickly does a new ad show up after it airs?

Accepted Answer

Within minutes. An ad that airs now is detected, transcribed and searchable in minutes. Alerts on the advertisers, categories and stations you watch fire the moment a match is found.

Question 10

Where do the decision-maker contacts come from?

Accepted Answer

When Spotwise detects an advertiser, it identifies the decision maker behind the campaign, such as the marketing lead, the media buyer or the CMO. You get a verified email and phone, plus role and LinkedIn where available. Your rep makes the call.

Question 11

How complete is the contact data?

Accepted Answer

Coverage is broadest across mid-to-large regional and national advertisers, where most broadcast budgets live. Enrichment is assembled from several signals, so completeness varies by market size and advertiser profile. Spotwise surfaces what it finds and flags what it could not resolve, so your seller always knows where they stand.

Question 12

Can I trust the share of voice if sponsorships and live reads are mixed with spots?

Accepted Answer

Yes, because they are not mixed. Every detection is classified as a produced spot, a sponsorship or a live read, so share of voice can be read with sponsorships separated out instead of hand-split in a spreadsheet afterwards.

Question 13

Can you track agency share?

Accepted Answer

Yes. Detected advertisers are classified as a direct buy or an agency buy and cross-referenced against your own agency-to-client list, so agency share is a view you open rather than a pivot table someone rebuilds each time.

Question 14

How do clients see delivery?

Accepted Answer

You send a link. The client watches it run, live, with audio, exact placements, audience and rates. No month-old report.

Question 15

Can I search and replay everything that has aired?

Accepted Answer

Yes. Every detected ad is stored with its transcript, original audio, timestamp and station, searchable by phrase, brand, category or industry. You can reconstruct any advertiser's campaign history on any monitored station.

Question 16

Will the AI contact my clients on its own?

Accepted Answer

No. A human approves before anything is sent. Spotty drafts the email, the call script or the CRM update, and a person on your team decides whether it goes out.

Question 17

How do I know Spotty won't make things up?

Accepted Answer

Spotty grounds every output in sources you can trace: the ad it detected, the contact it surfaced, the audience figures in your own account, and the knowledge your team loaded in. Estimated spend is always labeled as estimated, with its method shown. And nothing leaves your team until a person reviews it.

Question 18

What can Spotty actually see?

Accepted Answer

What Spotwise sees: live monitoring for your stations, estimated spend modelled from panel data and rate cards, the enriched contacts it finds, and the internal knowledge your team loads in, such as your USPs, case studies and audience data. It does not touch your email or CRM until you explicitly connect them.

Question 19

Will the outreach actually sound like our team?

Accepted Answer

Yes. Outreach is drafted in your rep's voice, personalized from what the advertiser and their competitors actually ran. Spotty also uses the knowledge you load in, such as your USPs, market position and tone. Your rep reviews every draft before it goes anywhere.

Question 20

How do workflows work?

Accepted Answer

Ask Spotty in plain language, for example: "Every Monday, surface new leads on our competitors and reach out." It becomes a workflow: a weekly trigger, a step that finds leads, outreach drafted for email, WhatsApp and LinkedIn, and the CRM record updated. A human approves before anything is sent, and you can edit or pause it any time.

Question 21

Which channels can outreach go out on?

Accepted Answer

Email, WhatsApp and LinkedIn. Spotwise drafts the message for the channel and the person; a human approves it before it is sent.

Question 22

Is this replacing my sellers?

Accepted Answer

No. The relationships and the close are yours. Spotwise takes the part of the day that was never really selling: the monitoring, the research, the first draft, the CRM update.

Question 23

Do we have to replace our current tools?

Accepted Answer

You keep the CRM. Most teams drop the rest, because monitoring, research, contacts, automation and attribution are what Spotwise consolidates. Nothing has to be ripped out on day one: run the pilot alongside what you have and cancel what it makes redundant.

Question 24

Does it work with the CRM we already use?

Accepted Answer

Yes. HubSpot, Pipedrive and Salesforce, plus Slack and Microsoft Teams for notifications. The write-back is bidirectional: new opportunities and enriched contacts flow in, and every action Spotwise takes is written back to the record. It checks for duplicates, so existing clients and live deals never clutter the queue.

Question 25

Do you have an API or MCP?

Accepted Answer

Both. Spotwise connects over an API and over MCP, so the data can reach the systems and AI tools your team already works in.

Question 26

How does the pilot work?

Accepted Answer

You run Spotwise in your own market, on live data, with full access. Success criteria are agreed in writing before it starts: leads found, contacts verified, advertisers won, accuracy measured. A full contract follows only once the pilot clears that bar, so there is no lock-in at the front.

Question 27

What does getting started look like?

Accepted Answer

Pilot first, KPIs in writing, then a contract. Your stations and the competing stations you care about are monitored from the start, and your team works in the browser from day one.

Question 28

How long until we are up and running?

Accepted Answer

Monitoring starts as soon as your stations are configured. We do not publish a fixed timeline, because every market is different.

Question 29

Will my sellers actually adopt it?

Accepted Answer

That is what the pilot measures. Sellers use the tool that makes their day easier: the lead already scored, the contact verified, the draft written, the CRM updated. The KPIs agreed at the start tell you whether it is happening before you sign.

Question 30

Do we lose control of our data?

Accepted Answer

No. Your data stays yours. Your internal knowledge, client records, and CRM data are used to personalize Spotwise output for your team, not to train shared models, and never shared with another broadcaster. You set what Spotwise can see.

Question 31

Is our knowledge used to train AI for other customers?

Accepted Answer

No. The competitive intelligence, internal knowledge, and proprietary content you load in are scoped to your workspace and used only to ground your outputs. They do not inform outputs for any other customer.

Question 32

Is Spotwise GDPR-compliant?

Accepted Answer

Spotwise is an EU-based company, and our practices are designed to align with GDPR in how we collect, process, store and handle personal data. If your organization has specific data-processing requirements, write to us and we will walk you through them.

Question 33

Do you have SOC 2 or ISO certification?

Accepted Answer

Not yet. SOC 2 Type II and ISO 27001 are both in progress, and we are aligning with the EU AI Act. Until an auditor signs each one off we say so plainly. Running an enterprise security review? Write to us and we will answer your specific questions directly.

Question 34

How much does Spotwise cost?

Accepted Answer

Pricing is shared on request, because it depends on your market footprint and the stations you compete with. It starts with a pilot and KPIs in writing, not a long contract.

Question 35

What kind of results do broadcasters see?

Accepted Answer

Customer-reported: EHR brings in $126,000 in new revenue in the first 6 months. EHR Media Group, Latvia's largest commercial radio group, 5 stations, 8 sellers, also reports 30-40h saved per rep, per month and a 10x+ return on investment in the first six months (€108,000 in new direct-sold revenue, converted at x1.17). Results depend on your team and your market, which is why the pilot sets the KPIs in writing before you commit.

Question 36

Who is behind Spotwise?

Accepted Answer

A team from radio, broadcast sales and engineering who have lived how broadcasters operate. Spotwise is backed by 500 Global and trusted by media professionals in 14 countries.

Question 37

How do we get started?

Accepted Answer

Start a pilot on your own market. We run Spotwise on the stations you actually compete with, so you see real detections, real contacts and real drafted outreach from day one, against KPIs agreed in writing before it starts. Tell us which stations you care about and we will confirm coverage.

What broadcasters ask us.

The basics. What Spotwise is and who it is for.

Data and accuracy. Where the data comes from and how far to trust it.

Spotty and workflows. Every job that used to take hours becomes a simple question.

Setup and pilot. Pilot first. KPIs in writing. No lock-in at the front.

Data privacy. How we scope and protect what you load in.

Pricing and results.

Ready to start?