Catch the host-read.

Prospect

You suspect a brand is spending on podcasts in your market — but you cannot confirm it, so you cannot approach them with confidence.

The same detection logic that surfaces new radio advertisers the moment they air will apply to host-reads and branded segments — surfacing new spenders before they are common knowledge.

Research

Host-read ads are hard to clip, harder to attribute, and nearly impossible to track across a show library without listening manually.

The same transcript-plus-audio capture that catches every spot on radio will be the foundation for recognising every branded read in a podcast feed — once podcast monitoring launches.

Pitch

You walk into a pitch against a show that already carries the advertiser — but you do not know that, so you lead with reach alone instead of category exclusivity.

When podcast data joins the mix, Spotty will be able to reference category spend, competitive placement, and audience fit alongside the radio intelligence it already uses — so your pitches land with context, not just numbers.

Close

Sellers lose deals because they cannot defend audience overlap or prove the advertiser's spend pattern across formats.

Estimated spend, modelled from panel data and rate cards, is already a core radio output. The same methodology will extend to podcast — defensible numbers you can put in front of a buyer.

Grow

After a campaign runs, there is no easy way to show a podcast advertiser what aired, when, and alongside what — so renewal conversations start from scratch every time.

The always-on monitor layer is coming to podcast, so your account managers know when a client's campaign runs — and when a competitor moves in on the same show.