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Podcast
Every host-read, caught and classified.
Host-reads and branded segments are the hardest ads to track and the easiest to miss. The same audio-native engine that catches every spot on radio catches them in podcast feeds: transcript, audio, advertiser, estimated spend. Then Spotwise does the work that follows: the lead, the contact, the pitch, the proof of delivery.
- 08:22Host
Right, before we get to the markets - a quick word from this week's sponsor.
- 08:23Host
This episode is brought to you by NordCapital - open a business account in under five minutes, no monthly fees. Check them out at nordcapital.com.
- 08:24Host
Now, back to the show. The FTSE opened slightly down this morning…
One engine. Every audio format. Spots, sponsorships, live-reads and host-reads, in one feed.
- 24/7
- Monitoring, around the clock
- 14
- Countries
Transcript and audio captured for every detection.
Trusted by media professionals in 14 countries. Backed by 500 Global.
One invoice
Detection to CRM
Detection, leads, contacts, pitch and CRM in one place. One contract, one login.
The gap that costs you deals. A host mentions a brand. A sponsored segment runs. Your competitor acts first - not because they were smarter, but because they heard it first. Spotwise closes that gap.
One engine across radio, TV and podcasts. Coverage is added market by market; ask us about your shows.
- Prospect. Pain: You suspect a brand is spending on podcasts in your market, but you cannot confirm it, so you cannot approach them with confidence.. What Spotwise does: Host-reads and branded segments surface as they run, with the advertiser resolved, cross-referenced against your CRM and classified direct buy or agency buy..
- Research. Pain: Host-read ads are hard to clip, harder to attribute, and nearly impossible to track across a show library without listening manually.. What Spotwise does: Transcript plus audio is captured for every read, so a whole show library is searchable by brand, category or phrase..
- Pitch. Pain: You walk into a pitch against a show that already carries the advertiser, but you do not know that, so you lead with reach alone instead of category exclusivity.. What Spotwise does: Spotty drafts the pitch with category spend, competitive placement and audience fit alongside the radio and TV picture for the same buyer..
- Close. Pain: Sellers lose deals because they cannot defend audience overlap or prove the advertiser's spend pattern across formats.. What Spotwise does: Estimated spend, modelled from panel data and rate cards, covers podcast placements the same way it covers radio - defensible numbers you can put in front of a buyer..
- Grow. Pain: After a campaign runs, there is no easy way to show a podcast advertiser what aired, when, and alongside what, so renewal conversations start from scratch every time.. What Spotwise does: You send a link and the client sees every read that ran, with audio and placement. Alerts tell your account managers when a rival moves in on the same show, and post-campaign reports go to the client automatically..
The gap
You suspect a brand is spending on podcasts in your market, but you cannot confirm it, so you cannot approach them with confidence.
What Spotwise does
Host-reads and branded segments surface as they run, with the advertiser resolved, cross-referenced against your CRM and classified direct buy or agency buy.
Lands in your prospect list and your CRM.
From the field
It is scary how quickly it became indispensable to our team. We now rely on it entirely.
Good questions deserve straight answers.
See it running on your shows.
Bring the feeds you compete with and we will run Spotwise against them: real detections, real contacts, real drafted outreach. Your market, your formats, your numbers.