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Broadcast monitoring
Broadcast monitoring for radio, TV and podcasts.
We monitor any radio, TV or podcast in real time, linear and online. Every spot, live read and sponsor tag arrives as work the system has already done.
- Radio, TV and podcasts on one engine
- Linear and online, in real time
- One record per advertiser
What is broadcast monitoring?
Broadcast monitoring is the automated tracking of what airs on radio, TV and podcasts: every ad detected, the brand identified, and when, where and in what format it ran, with the audio or video to prove it.
Most groups buy it channel by channel, so one advertiser shows up three times under three names. Spotwise runs every channel through one engine, so a brand is one record and the work that follows runs off all of it.
Choose your sources
The stations, channels and podcasts you sell against, linear and online, in every market.
Monitor continuously
Radio and TV as they air, podcasts as episodes are released. No sample windows.
Detect and classify
Each ad is classified as a spot, live read or sponsor tag and attributed to a brand and legal entity.
Alert and archive
Matches reach Slack, Microsoft Teams or your CRM. Every airing is stored with its audio or video.
Do the work that follows
Leads scored, contacts found, outreach drafted, delivery proven. A human approves before anything is sent.
Radio, TV and podcasts on one engine.
Each channel is structured the same way, so the data compares.
- Radio ad monitoring
- Any station, linear and online. Spots, live reads and sponsor tags told apart, with transcript and audio.
- TV ad monitoring
- Every commercial with its video creative, its place in the break, and audience figures from your panel data.
- Podcast ad monitoring
- Host reads, sponsor tags and spots in the shows your market listens to, detected on release.
- One record per advertiser
- One brand across radio, TV and podcasts: one record, one share of voice, one estimated spend picture.
- Alerts on every channel
- Rules for brands, categories, competitors or keywords, delivered to Slack, Teams or your CRM.
- Searchable history
- Every airing stored with timestamp, source, transcript and media, for any monitored period.
Who uses broadcast monitoring.
Broadcast sales teams
Every advertiser on competing stations, channels and shows, while the campaign runs.
Commercial leadership
Share of voice, agency share and estimated spend across every channel you sell.
Multi-market groups
Every channel, country and language on one contract. Trusted by media professionals in 14 countries.
Advertisers and agencies
Check campaigns aired as planned and see what competitors run.
Why it matters.
Customer figures are customer-reported.
Consolidate your stack
Our clients replace tools for monitoring, research, contacts, automation and attribution. One contract, one login, one place the data lives.
See the whole budget
An advertiser’s radio, TV and podcast activity side by side.
EHR Media Group: $126,000 in six months
New revenue in the first six months, and 30 to 40 hours saved per rep, per month.
What is it actually costing you?
$248,400 a year for a station with 5 sales reps and 5 competing stations.
Questions about broadcast monitoring.
Related solutions
Ready to start?
Your own market, live data, full access.