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Broadcast monitoring
Live todayThe airwaves never stop. Neither does Spotwise.
We monitor any radio station in real time, linear and online, and the same engine runs on TV and podcasts. Live reads, sponsor tags and spots are told apart, and every airing arrives structured: brand, legal entity, transcript, audio and format. Then Spotwise does the work that follows. Every monitoring tool stops at the report; this one does not.
What it is
Continuous listening, structured into signal.
Real-time broadcast monitoring is the automated, continuous tracking of everything that airs - every ad, brand mention, and keyword, captured the moment it happens.
For a broadcast sales team, monitoring is the foundation of competitive intelligence. Knowing what is being said on the airwaves - by whom, how often, on which stations - is the difference between reactive selling and proactive, data-backed revenue work.
Spotwise ingests live audio from your chosen stations and processes every second of broadcast with AI. The result is a continuously updated feed: every spot, sponsor tag and live read in your market, transcribed and classified in real time, in any language your market broadcasts in.
- Configure your stations
Name the stations you compete with. Spotwise monitors any radio station, linear and online, plus TV channels and podcast feeds, in any language.
- Continuous ingestion
Spotwise begins analysing live audio immediately. Every second of broadcast is processed - no sampling, no listening windows, no gaps.
- Detection & classification
Ads, brand mentions, sponsorships, and keywords are detected, timestamped, attributed to the right station, and stored in your searchable ad library.
- Alerts & delivery
Your alert rules fire in Slack or Teams the moment a target brand or keyword airs, or when your share drops below a threshold. The dashboard updates live with every new event.
- Then the work follows
If it runs off what airs, it can be a workflow. Ask Spotty for the routine in plain language, and it runs every week: new advertisers checked against your CRM, contacts found, outreach drafted for a human to approve.
Capabilities
Built for sales teams, not archives.
Monitoring tools built for compliance stop at the recording. Spotwise is built to turn what aired into something your team can sell with.
- Always-on station monitoring
- Every configured station, 24/7, without interruption. No listening windows, no batch uploads. Your monitoring never sleeps - even when your team does.
- Keyword & brand alert engine
- Set rules for brands, categories, or keywords. The moment a configured term airs on any monitored station, the alert reaches your team in Slack or Teams - the shortest possible response window.
- Broadcast event timeline
- A complete chronological log of every detected event. Filter by date, station, brand, or type to reconstruct any period of broadcast history and spot patterns and seasonal movements.
- Multi-station unified dashboard
- Dozens of stations, one filterable view. All broadcast intelligence from every monitored market, consolidated - a complete picture at a glance.
Who it serves
Built for the people who sell the airtime.
Radio sales teams
Every ad on a competitor station is a pitch aimed at a brand already spending on radio. Monitoring makes sure your sellers see every one of those signals - while the campaign is still running.
Commercial leadership
The full scope of market activity - which brands air where, how often, in which categories - in one view. Data-backed competitive conversations instead of anecdotes.
Multi-market groups
Spotwise monitors across countries and languages simultaneously, trusted by media professionals in 14 countries. One platform for the real diversity of broadcast markets, not just the large English-language ones.
Why it matters
Monitoring that pays for itself in pipeline.
Every broadcast becomes a sales signal
Each competitor-station ad is an unanswered sales pitch directed at a brand already buying broadcast. Monitoring captures every one of those signals - and your team acts before the competition does.
No more manual listening
One seller cannot listen to ten stations at once. Spotwise processes every station, every second, with perfect consistency - and your team spends the recovered hours selling.
First to know, first to act
Campaign launches, seasonal spikes, and advertiser churn all happen on the airwaves before they appear in any report. Real-time monitoring means your team moves first.
A richer competitive picture
Which brands competitors carry, how often their ads run, which categories dominate their airtime - concrete material for pitches that close at a higher rate than anecdotes.
Hear it yourself
See your market, monitored live.
Start a pilot and we will run Spotwise against the stations you already compete with, with KPIs agreed in writing before it begins.
Common questions
What teams ask about broadcast monitoring.
Related solutions
The next signal is already airing
Stop sampling the market. Hear all of it.
Somewhere on a competitor station, an advertiser your team has never called is on air right now. See what continuous monitoring finds in your market - with your stations, your numbers.