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Which car brands started advertising this month, and where?
Thinking
Three brands went on air for the first time this month.
- Horizon Motors95.4 FM · 41 spots
- Kestrel Auto101.7 FM · 28 spots
- Nordvik Leasing3 stations · 12 spots
From 1,240 detections across your monitored stations.
Ask Spotty
Every job that used to take hours becomes a simple question.
Research, lead gen, delivery verification, MMM and more. Ask in plain language, and Spotty does the work, once or every week as a workflow.
ResearchLead genDelivery verificationMMMand more
Both buy monitoring data. One group heard the ad three weeks later and did nothing with it. The other had the work done by 7:50.
7:42am. A new advertiser airs via live-read on the station across town. With Spotwise it is structured as it airs: brand, legal entity, transcript, audio, and whether it was a produced spot, a sponsorship or a live read. Checked against your CRM. Not a client.
7:45am. A brief on the account: where they rank in their category, which stations and dayparts they buy, who their rivals on air are, and which slots they are leaving empty.
7:50am. The decision maker identified with a verified email and phone. An email and a call script drafted in your rep's voice, from what the advertiser and their competitors actually ran.
8:30am. A human approves before anything is sent. The rep walks in knowing more about their radio buying than they expect anyone outside their agency to know.
The current way: a rep catches it in the car three weeks later, and remembers only a name.
Ask once. It runs every week. Spotty turns the question into a workflow: a schedule, the leads, the outreach and the CRM record.
A scroll-driven sequence shows Spotty working through four steps - detecting a new advertiser, finding the decision-maker, drafting a pitch email, and adding the opportunity to the CRM pipeline for human review before anything is sent.
Trigger · Schedule
Every week on Monday, the new advertisers on your competitors, checked against your CRM.
Find leads
The latest lead list compiled, with the decision maker and a verified email and phone.
Outreach
Outreach drafted for email, WhatsApp and LinkedIn. A human approves before anything is sent.
Update CRM record
The record updated in HubSpot, Pipedrive or Salesforce.
Every Monday, surface new leads on our competitors and reach out.
Trigger · Schedule
Every week on Monday, the new advertisers on your competitors, checked against your CRM.
Find leads
The latest lead list compiled, with the decision maker and a verified email and phone.
Outreach
Outreach drafted for email, WhatsApp and LinkedIn. A human approves before anything is sent.
Update CRM record
The record updated in HubSpot, Pipedrive or Salesforce.
Vega Telecom drafted for review. The record updated in HubSpot, Pipedrive or Salesforce.
Every Monday, surface new leads on our competitors and reach out.
If it runs off what airs, it can be a workflow. Six that teams run today.
- Find upsell gaps.
- Research your clients' creative for gaps you can sell into, and bring the angle to the next meeting.
- Share-drop alerts.
- Get alerted when your share of a category or account drops below the threshold you set.
- Post-campaign reports.
- Send every client a post-campaign report automatically, built from what actually aired.
- Client movement alerts.
- Know when a client starts experimenting with the competition, while there is still time to respond.
- Predict future buys.
- Predict who is likely to buy next from historical airings and market signals, and reach them first.
- Agency share tracking.
- Track agency share movements week by week, without rebuilding the pivot table each time.
Spotwise fits right into modern data and AI driven radio sales workflows. Actionable insights and enriched contacts out of the box.
What you're probably wondering.
Still wondering? Talk to salesPart of Spotwise aOS. Spotty is how you talk to it. These are the capabilities it works with.
Ask it about your market.
EHR Media Group saved 30 to 40 hours per rep every month and saw a 10x+ return in six months. Start with a pilot on your own market, with KPIs agreed in writing.