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Podcast ad monitoring
Podcast ad monitoring for your market’s shows.
Spotwise hears every ad in the podcasts your market listens to, then does the work that follows. Live reads, sponsor tags and spots, each with brand, legal entity, transcript and audio.
What is podcast ad monitoring?
Podcast ad monitoring is the automated detection of advertising inside episodes: which brands sponsor which shows, in which formats, and how that changes over time.
A brand running host reads is the same buyer your sellers pitch radio to. Spotwise runs podcasts on the same engine as radio and TV, so the same record lands in the same place.
Follow the shows that matter
New episodes from your market’s podcasts are processed as they are released.
Detect every read
Built for irregular spoken formats, so host reads and sponsor tags are caught alongside spots.
Structure the record
Transcribed, attributed to brand and legal entity, classified, and filed in your ad library.
Do the work that follows
New sponsors checked against your CRM, decision maker found, outreach drafted. A human approves first.
What your team gets.
- Your market’s shows
- Scoped to the podcasts that matter locally. Coverage is added market by market.
- Host read detection
- Endorsements, sponsored segments and spots told apart, with transcript and audio.
- New sponsor alerts
- The same alert rules as radio and TV, in Slack or Teams.
- One record across channels
- Pitch a brand’s whole broadcast footprint.
Who uses podcast ad monitoring.
Teams selling podcast and radio
See where prospects already spend across both.
Commercial leadership
Which categories, shows and brands are moving budget into podcasts.
Multi-market groups
One engine and one method across every channel and market.
Why it matters.
Catch advertisers early
Many brands start in podcasts before they buy broadcast.
Pitch the whole footprint
Converged audio deals go to the seller who sees every channel.
No show-by-show listening
Detection covers more shows than any team could listen to.
Proof the client can open
A link with every read that ran, with audio and placement.
Questions about podcast ad monitoring.
Related solutions
Ready to start?
Pilot first. KPIs in writing. No lock-in at the front.