Spotwise Intelligence
Real-Time Radio Ad Monitoring & Competitor Tracking
Know exactly who is advertising on your competitors' stations — the moment their ad hits the airwaves. Spotwise gives your sales team a live, always-on feed of new advertisers, so you can reach out first and close the deal before anyone else even knows the lead exists.
- Real-time detection — no delays, no batch reports
- Supports 92+ languages across any market
- Trusted by radio broadcasters worldwide
- 7-day free trial — no credit card required
500+Stations monitoredNational & regional
<30sDetection speedBroadcast to log
90 daysHistory retainedFully searchable
How It Works
What Is Radio Ad Monitoring?
Radio ad monitoring is the process of automatically detecting, transcribing, and analysing every advertisement broadcast on a radio station — including your competitors' stations — in real time.
Traditionally, radio sales teams relied on manual listening sessions, expensive third-party reports delivered weeks after the fact, or costly panel-based services like Kantar. These approaches are slow, expensive, and riddled with blind spots. By the time a report lands on your desk, the advertiser has already signed with a competitor.
Spotwise replaces all of that with an AI-powered monitoring engine that listens to every second of broadcast, 24 hours a day, 7 days a week. The moment a new advertiser runs a spot on a monitored station, Spotwise identifies the brand, transcribes the ad, captures the audio, and surfaces the lead directly in your sales dashboard — complete with verified contact details and AI-generated outreach suggestions.
01
Step 1 — Continuous Listening
Spotwise's AI engine monitors live radio broadcasts across your chosen stations and markets without pause. Every ad, every time — no sample windows, no survey periods.
02
Step 2 — Instant Detection & Transcription
Using advanced audio fingerprinting and AI speech models, Spotwise identifies each ad the moment it airs, transcribes the content, and categorises the advertiser by brand, industry, and campaign type.
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Step 3 — Lead Enrichment & Delivery
Each new advertiser detected is cross-referenced with Spotwise's contact database. Verified decision-maker contacts — name, email, LinkedIn, phone — are attached to the lead automatically and delivered to your pipeline.
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Step 4 — Outreach in Minutes
Your sales rep receives an alert, reviews the lead card, and sends a personalised AI-generated email — all within minutes of the ad airing. Speed to lead is your unfair advantage.
Capabilities
Everything You Need to Win New Radio Advertisers
Live Ad Detection Feed
Watch new ads appear in your dashboard as they air. Filter by station, brand, industry, date range, or keyword. Spotwise monitors competitor stations continuously so your team never misses a prospecting signal.
Full Ad Transcripts & Audio Playback
Every detected ad comes with a verbatim transcript and the original audio file. Your sales reps can listen, understand the campaign message, and craft a hyper-relevant pitch — not a generic cold call.
Verified Advertiser Contacts
Spotwise doesn't just tell you who is advertising — it tells you who to call or email. Each lead includes the decision-maker's name, job title, email address, and LinkedIn profile, sourced from a continuously updated database.
Multi-Language, Multi-Market Coverage
Spotwise supports 92+ languages and can monitor stations across multiple markets simultaneously. Whether your stations serve a regional market or a national audience, Spotwise scales to your footprint.
Why It Matters
The Business Benefits of Real-Time Radio Ad Monitoring
01
Replace Guesswork with Data
Sales strategies built on gut feel and cold calling lists are a thing of the past. With Spotwise, every outreach is backed by confirmed advertising intent — the prospect is already spending money on radio ads. You are calling qualified buyers, not suspects.
02
Reach New Advertisers Before Your Competitors Do
Speed is the decisive advantage in radio ad sales. When a brand launches a new campaign on a competitor's station, the first station to call with a compelling offer wins the budget. Spotwise reduces your time-to-lead from weeks to minutes.
03
Win Back Lapsed Clients Automatically
Spotwise flags when a former client starts advertising on a competitor station. Your team gets an immediate alert — the perfect moment to re-engage with a relevant, timely pitch backed by evidence of their renewed advertising activity.
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Save 40+ Hours Per Month Per Sales Rep
Manual monitoring, building prospect lists, finding contact details, drafting emails — Spotwise automates all of it. Your team spends their time on what humans do best: building relationships and closing deals.
Built For
Who Is Radio Ad Monitoring For?
Spotwise is purpose-built for commercial radio stations, broadcast groups, and media agencies that want to grow revenue through smarter, faster prospecting.
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Radio Station Sales Teams
Use real-time competitor monitoring to identify new advertisers the moment they go on air. Build a continuous, data-driven pipeline without relying on cold lists or manual research.
02
Head of Sales & Commercial Directors
Get full visibility into market activity. Track which brands are active, measure the competitive landscape, and equip your team with the intelligence they need to win.
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Media Agencies
Monitor ad activity across multiple stations and markets for your clients. Deliver competitive intelligence reports that demonstrate your agency's value and justify your retainer.
Get Started
Ready to See Every Competitor Ad in Real Time?
Start your 7-day free trial today. No credit card required. Real data from day one.
FAQ
Frequently Asked Questions
Can't find what you're looking for? Reach out to our team and we'll get back to you.
Contact usRadio ad monitoring is the automated detection, transcription, and analysis of advertisements broadcast on radio stations. Spotwise listens to live broadcasts 24/7 and delivers real-time data on every ad that airs, including the advertiser's brand, campaign content, and verified contact details.
Traditional services like Kantar rely on survey panels and deliver reports on a monthly or quarterly basis. Spotwise uses AI to monitor radio broadcasts in real time, delivering leads to your sales dashboard within minutes of an ad airing — not weeks later. Spotwise is also significantly more cost-effective.
Spotwise can monitor any live-streaming radio station. You choose the stations you want tracked, and Spotwise listens continuously. Coverage spans multiple countries and 92+ languages, making it suitable for regional, national, and international broadcasters.
New advertisers are detected and surfaced in your Spotwise dashboard within minutes of their ad airing. Automated alerts can be configured to notify your sales team in real time via email or CRM integration.
Yes. Each lead detected by Spotwise is automatically enriched with verified decision-maker contact information, including name, job title, email address, and LinkedIn profile. Your sales team can move from detection to outreach without any manual research.
Absolutely. Spotwise supports multi-station and multi-market monitoring. Broadcast groups and media agencies can track competitor activity across entire regions from a single dashboard.
Yes. Spotwise offers a 7-day free trial covering two stations of your choice, with no credit card required. You will have access to real-time data and the full contact finder during your trial.
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