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Radio ad monitoring
Live todayTheir ad airs. Your team already knows.
Every spot on a competitor station is a brand with budget, buying radio right now. Spotwise listens to the stations you compete with - continuously, in real time, with no sampling window - tells live reads, sponsor tags and produced spots apart on linear and online stations, and turns every detected ad into a qualified advertiser your team can call today. The same engine runs on TV and podcasts, so one buyer shows up as one record. Not a monthly report. A live pipeline.
What it is
From airwave to outreach, automatically.
Radio ad monitoring is the automated detection, transcription, and analysis of every advertisement that airs on the stations you track - including your competitors’.
The old way was manual listening sessions and panel-based reports that landed weeks after the fact. Slow, expensive, full of blind spots - and by the time the report arrived, the advertiser had already signed elsewhere. Speed to lead decides who wins the budget, and reports are not speed.
Spotwise replaces that with an AI engine that processes every second of broadcast, around the clock. The moment a new advertiser runs a spot on a monitored station, Spotwise identifies the brand, transcribes the ad, captures the audio, and surfaces the lead in your dashboard - with verified contact details attached. Detection to outreach in minutes, not weeks.
- Continuous listening
Spotwise monitors live broadcasts across your chosen stations and markets without pause. Every ad, every time - no sample windows, no survey periods, no gaps.
- Instant detection & transcription
Our proprietary AI pipeline identifies each ad the moment it airs, transcribes the content, and classifies the advertiser by brand, industry, and campaign type.
- Lead enrichment & delivery
Every new advertiser is cross-referenced with Spotwise’s contact database. Verified decision-maker contacts - name, title, email, LinkedIn - attach to the lead automatically and land in your pipeline.
- Outreach in minutes
Your rep gets the alert, reviews the lead card, and sends a personalised, AI-drafted email - while the campaign is still on air. Speed to lead is your unfair advantage.
- Then the workflow runs
The advertiser is cross-referenced against your CRM and classified direct buy or agency buy, the first touch is drafted from what they actually ran, and once a human approves it sends and the CRM record updates. Describe the routine once, approve the plan, and it runs on schedule. If it runs off what airs, it can be a workflow.
Capabilities
Everything between the ad and the deal.
Detection alone is just data. Spotwise pairs every detected ad with the context and contacts your team needs to act on it.
- Live ad detection feed
- New ads appear in your dashboard as they air. Filter by station, brand, industry, date range, or keyword - competitor stations monitored continuously, so no prospecting signal slips past.
- Full transcripts & audio playback
- Every detected ad carries a verbatim transcript and the original audio. Your reps hear the campaign message and pitch against it - a hyper-relevant opener, not a generic cold call.
- Verified advertiser contacts
- Spotwise tells you who is advertising - and who to call. Each lead includes the decision-maker’s name, title, email, and LinkedIn profile from a continuously updated database.
- Multi-channel, multi-market coverage
- Radio, TV and podcasts on one engine, across multilingual markets and multiple countries at once - dozens of stations in a single filterable view. Coverage is added market by market; ask us about your stations.
- Keyword and brand alert engine
- Set rules for brands, categories or keywords. The moment a configured term airs on any monitored station, the alert reaches your team in Slack or Teams - the shortest possible response window.
- Broadcast event timeline
- A chronological log of every detected event, filterable by date, station, brand or type. Reconstruct any period of broadcast history and read the seasonal patterns out of it.
Who it serves
Built for teams that grow radio revenue.
Radio station sales teams
Identify new advertisers the moment they go on air. Build a continuous, data-driven pipeline from real broadcast activity - not cold lists, not manual research.
Heads of sales & commercial directors
Full visibility into market activity: which brands are active, where, how often. Equip your team with the competitive picture they need to win - and measure it.
Multi-market broadcast groups
Countries and languages monitored simultaneously, on one engine and one invoice. One platform for the real diversity of European broadcast, not just the large English-language markets.
Media agencies
Track ad activity across stations and markets for your clients. Deliver competitive intelligence that demonstrates your value - backed by what actually aired.
Why it matters
Confirmed intent beats cold lists. Every time.
Replace guesswork with data
Gut feel and cold-call lists are a thing of the past. Every Spotwise outreach is backed by confirmed advertising intent - the prospect is already spending on radio. Your team calls qualified buyers, not suspects.
Reach new advertisers first
When a brand launches on a competitor station, the first station to call with a compelling offer wins the budget. Spotwise cuts your time-to-lead from weeks to minutes.
Win back lapsed clients automatically
Spotwise flags when a former client starts advertising elsewhere. Your team gets the alert at the perfect moment to re-engage - with evidence of renewed advertising activity in hand.
Give your reps their hours back
Manual listening, list building, contact research, email drafting - Spotwise automates all of it. Your team spends the recovered time on what humans do best: relationships and closing.
See it live
Every competitor ad, in real time.
Start a pilot and watch Spotwise surface advertisers from the stations you compete with - your market, your stations, real data.
Common questions
What teams ask about radio ad monitoring.
Related solutions
The budget is moving now
Stop reading reports. Start calling advertisers.
Right now, a brand your team has never pitched is running spots on a competitor station. See what real-time radio ad monitoring surfaces in your market - with your stations, your numbers.