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TV ad monitoring

TV ad monitoring for every ad break.

Every commercial and sponsorship on linear and online TV, captured with its creative as it airs. Then the lead is scored, the contact found and the delivery proven.

Start your pilotTV for sales teams
  • Every ad break, in real time
  • Video creative and transcript
  • Radio, TV and podcasts on one engine

What is TV ad monitoring?

TV ad monitoring is the automated logging of every commercial on a set of channels: which brand, which channel, which break, what time and how long, with the creative and a transcript.

Most of it arrives as a spreadsheet weeks after the flight, with no creative attached. Spotwise runs TV on the same engine as radio and podcasts, so a brand buying all three is one buyer.

  1. Watch every channel

    Around the clock, linear and online. No sample weeks.

  2. Detect each ad in the break

    With its break position, classified as a spot or a sponsorship.

  3. Structure the record

    Brand, legal entity, channel, time, duration, creative and transcript, with panel audience alongside.

  4. Check it against your book

    New prospect, lapsed client, account moving budget, direct or agency buy.

  5. Do the work that follows

    Lead scored, decision maker found, outreach drafted. A human approves before anything is sent.

What your team gets.

One record of what aired, across TV, radio and podcasts.

Every ad break, live
Filter by channel, brand, legal entity, industry, format, daypart or date.
Creative and transcript
Reps see the campaign and pitch against it. Every number traces back to what aired.
Verified contacts
Name, title, email and LinkedIn for each advertiser’s decision maker.
Share of voice and estimated spend
By channel and category. Spend from rate cards and panel data, always labeled estimated.
Alerts in Slack and Teams
Rules for brands, categories, competitors or keywords, also into your CRM.
Proof of delivery
Send the client a link to watch it run, with creative, placements and audience.

Who uses TV ad monitoring.

  • TV sales teams

    Prospect from confirmed TV spend while the flight is still running.

  • Sales directors

    Share of voice, agency share and estimated spend, with the commercials behind each number.

  • Groups selling TV and radio

    One advertiser, one record across every channel you sell.

  • Advertisers and agencies

    Check delivery and see what competitors run, creative included.

Why it matters.

  • Reach new advertisers first

    Spotwise surfaces the advertiser the day the commercial airs.

  • Pitch from the creative

    The brief and the first message are built from what the advertiser actually ran.

  • Consolidate your stack

    Monitoring, research, contacts, automation and attribution. One contract, one login, one place the data lives.

  • No month-old report

    You send a link. The client watches it run, live, with creative, exact placements, audience and rates.

Questions about TV ad monitoring.

TV ad monitoring is the automated detection and logging of every commercial that airs on a set of TV channels. Each airing is recorded with the brand, channel, ad break, time, duration and format, along with the video creative and a transcript. Broadcasters use it to find advertisers and prove share of voice; advertisers use it to verify their campaigns aired.

Related solutions

Radio ad monitoringEvery spot, live read and sponsor tag detected as it airs.
Radio ad monitoring
Podcast ad monitoringHost reads and sponsorships caught and classified, on the same engine as radio and TV.
Podcast ad monitoring
Broadcast monitoringRadio, TV and podcasts monitored in real time on one engine.
Broadcast monitoring

Ready to start?

Your own market, live data, full access.

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