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TV ad monitoring
Live todayTV ad monitoring that turns every ad break into work.
Spotwise monitors the TV channels in your market in real time, linear and online. Every commercial and sponsorship is captured with its video creative, its place in the ad break, the brand and legal entity behind it and a transcript, then becomes work already done: the lead scored, the contact found, the delivery proven.
- Every ad break logged in real time
- Video creative and transcript for every commercial
- Radio, TV and podcasts on one engine
What it is
What is TV ad monitoring?
TV ad monitoring is the automated detection and logging of every commercial that airs on a set of TV channels: which brand advertised, on which channel, in which ad break, at what time and for how long. Each airing is captured with its video creative and a transcript, so every record can be checked.
Broadcasters use it to find new advertisers on competing channels, prove share of voice, track agency share and verify that a client’s campaign aired as booked. Advertisers and agencies use it to check delivery against the media plan and see what competitors are running.
Most TV monitoring arrives as a report: a spreadsheet of spots, weeks after the flight, with no creative attached and no idea whether the advertiser is already a client. Someone still has to find the decision maker, research the account and write the pitch, and everyone does it their own way.
Spotwise runs the same engine on TV that it runs on radio and podcasts, so a brand buying all three shows up as one buyer, and the work that follows the airing is already done. Here is how TV ad monitoring works in Spotwise.
- Watch every channel
Spotwise monitors the TV channels you choose around the clock, linear and online. No sample weeks, no survey periods.
- Detect each ad in the break
Every commercial is detected as it airs, with its position in the ad break, and classified as a produced spot or a sponsorship so share of voice holds up.
- Structure the record
Each airing is logged with brand, legal entity, channel, timestamp, duration, format, the video creative and a transcript, with audience figures from your panel data alongside.
- Check it against your book
The advertiser is matched against your CRM: a new prospect, a lapsed client back on screen, an account moving budget to a competitor, a direct buy or an agency buy.
- Do the work that follows
The lead is scored, the decision maker found and the outreach drafted from the creative that actually aired. A human approves before anything is sent, then the CRM record updates.
Capabilities
What Spotwise TV ad monitoring gives your team.
Every capability below runs off the same record of what aired, on TV, radio and podcasts.
- Every ad break, live
- New commercials appear as they air, grouped by ad break. Filter by channel, brand, legal entity, industry, format, daypart or date range.
- Video creative and transcript
- Every detected commercial carries its video creative and a verbatim transcript. Reps see the campaign and pitch against it, and every number traces back to what aired.
- Verified advertiser contacts
- Each advertiser comes with the decision maker’s name, title, email and LinkedIn profile, so detection turns into outreach without a separate enrichment step.
- Share of voice and estimated spend
- Share of voice and agency share by channel and category, counted from what actually aired. Estimated spend is calculated from rate cards and panel data and always labeled as an estimate.
- Alerts in Slack and Teams
- Set rules for brands, categories, competitors or keywords. When a match airs on a monitored channel, your team hears about it in Slack, Microsoft Teams or the CRM.
- Proof of delivery for clients
- Verify that a client’s campaign aired as booked, spot by spot, and send the client a link where they watch it run with the creative, placements and audience.
Who it serves
Who uses TV ad monitoring.
TV sales teams
See every advertiser on competing channels as they air and reach them while the flight is still running. Prospect from confirmed TV spend, not cold lists.
Sales directors and commercial heads
Share of voice, agency share and estimated spend across the market, with the commercials behind every number. Know which accounts are moving before the quarter closes.
Groups selling TV and radio
TV, radio and podcasts on one engine, one contract and one login, so one advertiser is one record across every channel you sell.
Advertisers and media agencies
Check that campaigns aired as planned and see what competitors are running, backed by the creative of every airing.
Why it matters
What changes when TV monitoring does the work.
Reach new advertisers first
When a brand starts a flight on a competing channel, the first seller with a relevant offer wins the budget. Spotwise surfaces the advertiser the day the commercial airs, not weeks later.
Pitch from the creative
The brief, the contact and the first message are built from the commercial the advertiser actually ran and what their competitors ran around it.
One tool where there were five
Monitoring, research, contacts, automation and attribution in one contract, one login and one place the data lives.
No month-old report
When a campaign goes live you send the client a link. They watch it run, with the creative, exact placements, audience and rates.
Pilot first
Monitor your own TV market before you sign.
Start a pilot on your channels with live data and full access. KPIs are agreed in writing before it starts, and a full contract follows only once the pilot clears the bar.
Common questions
Questions about TV ad monitoring.
Related solutions
The next ad break is minutes away
See every commercial on your competitors’ channels.
Start a pilot and see what TV ad monitoring surfaces in your market, with your channels and your numbers.