ARN launches Spotty, powered by Spotwise

ARN’s new radio analytics platform gives agencies and advertisers visibility of campaign activity, competitive investment and category trends across the Australian commercial radio market.

Sydney, 11 November 2026. ARN has announced the launch of Spotty, a new radio analytics platform powered by Spotwise, at its Upfront event in Sydney. Spotty is designed to give agencies and advertisers a clearer, faster view of advertising activity across the commercial radio market.

Spotty brings campaign activity, competitive intelligence and category insights together in dashboards updated daily, helping agencies and advertisers move from retrospective reporting and incomplete market information towards more informed, evidence-based planning and buying decisions.

For agencies and advertisers, that means being able to answer the questions behind an effective audio strategy: Who is active in my category? Where are competitors investing? What messages are they taking to market? What is my share of voice? And where might there be an opportunity to do more?

Spotty also brings category intelligence to the forefront, with visibility of category growth trends, leading spending brands, seasonal investment patterns, competitive dynamics, new market entrants and the creative messages of advertisers currently active in market.

Angelo Sinibaldi, ARN Director of Data Product Strategy & Commercialisation, said:

“Advertisers increasingly want more than a report telling them what has happened after a campaign has finished. They want the intelligence to understand what is happening in their category now, how competitors are moving and where the next opportunity might be.

“That’s what Spotty is designed to deliver. It brings campaign, competitor and category intelligence together in one analytics platform so agencies and advertisers can respond more quickly to what is happening in market, make more informed decisions and turn intelligence into better planning and investment decisions.”

Roberts Levics, CEO and Co-Founder of Spotwise, said:

“ARN is the first Australian network to bring this kind of market intelligence to its agencies and advertisers, and the first to roll Spotwise out across its metro markets. Radio has always been fast to plan and fast to change. Spotty gives everyone working with ARN the data to match that pace.”

For campaigns running across ARN, Spotty will also support campaign analytics through customised dashboards, giving advertisers and agencies visibility of spot-by-spot delivery while campaigns are running.

The launch forms part of ARN’s broader investment in audience intelligence, measurement and data-led advertising capabilities. For Spotwise, it is the first rollout with an Australian network and the first time the platform is offered to agencies and advertisers under a network’s own brand.

Read more

ARN: ARN launches Spotty, giving advertisers real-time insights and analytics

B&T: ARN Launches Analytics Platform Spotty

RadioInfo: ARN rolls out improved Ad Tech at Upfronts

Mediaweek: ARN Upfront27

About ARN

ARN reaches Australians through its KIIS, GOLD and iHeart networks, producing original content across news, sport, lifestyle and entertainment and redefining how brands reach and engage audiences through audio, video, social and live experiences. arn.com.au

About Spotwise

Spotwise is an AI-powered advertising intelligence platform for broadcast media. It monitors radio, TV and podcast advertising in real time across more than 14 countries, turning detected airings into structured data on advertisers, categories, spend and creative, and automating the work that uses it, from lead generation and competitive analysis to campaign verification. Spotwise works with broadcasters, media agencies and advertisers across Europe, North America and Australia. Learn more at spotwise.ai.