Question 1

Does Media Monitors cover radio outside the US?

Accepted Answer

Yes. According to their public radio page, Media Monitors advertises coverage in "United States, Canada, United Kingdom, Australia, India, New Zealand, Malaysia, South Africa." If your markets sit outside that list, ask both providers whether your stations are supported. Spotwise configures coverage per customer.

Question 2

Is Media Monitors real-time?

Accepted Answer

Media Monitors describes delivering "spot occurrences and estimated expenditure data… in near real-time." Spotwise also monitors in near real-time, and pairs detection with daily lead digests and instant alerts.

Question 3

How is Spotwise different at a high level?

Accepted Answer

Media Monitors positions itself around occurrence data and competitive intelligence. Spotwise is built to turn that same monitoring into a daily sales workflow for station sales teams: prospect, contact, drafted pitch, pipeline entry.

Question 4

Can I listen to the detected spots?

Accepted Answer

In both. Media Monitors states users have the "ability to listen to the spot for creative message and download it to your local computer." Spotwise gives you playback, full transcripts, and downloadable audio for every detected ad, straight from the dashboard.

Question 5

How much does Media Monitors cost?

Accepted Answer

Media Monitors does not publicly document pricing as of 2026-04-10, so you will need to contact them. Spotwise has no public pricing: you start with a pilot on your own market.

Question 6

How do I switch from Media Monitors to Spotwise?

Accepted Answer

Onboarding starts with a pilot on your own market, on live data, with the success criteria agreed in writing first. Your sales team can run both systems in parallel during the pilot, and a full contract follows only once it clears the bar.

Question 7

What do we cancel if we switch?

Accepted Answer

The tools that only existed to bridge the gap between the report and the sale: separate monitoring exports, enrichment subscriptions, pipeline spreadsheets and a separate attribution product. Your CRM, rate cards and ratings or panel data stay. Spotwise ingests them and writes every action back to your CRM, both ways. One contract, one login, one place the data lives.

Question 8

How does the pilot work?

Accepted Answer

Pilot first. KPIs in writing. No lock-in at the front. The pilot runs on your own market, with live data and full access. Success criteria are agreed before it starts: leads found, contacts verified, advertisers won, accuracy measured. A full contract follows only once the pilot clears the bar we set together.

Feature		Media Monitors
Primary focus	Real-time radio, TV and podcast ad monitoring, plus the sales work that follows: leads, contacts, pitches and delivery verification	"The only provider of radio occurrence data for lead generation and competitive intelligence"source
Monitoring cadence	Near real-time detection, with events on your dashboard within minutes	"Spot occurrences and estimated expenditure data… in near real-time"source
Coverage (stated)	Station and market coverage configured per customer, live in 14 countries today	"United States, Canada, United Kingdom, Australia, India, New Zealand, Malaysia, South Africa"source
Lead delivery	New advertisers checked against your CRM, decision makers found and pitches drafted. A human approves before anything is sent	"See who's advertising in a specific market (or multiple markets) across any date range."source
Spot drill-down	Full ad play log with transcript, playback, and downloadable audio	"Ability to listen to the spot for creative message and download it to your local computer."source
Deployment	Cloud SaaS with no hardware or install, rolled out to a sales team in days	Not publicly documented as of 2026-04-10
Pricing transparency	On request	Not publicly documented as of 2026-04-10

Feature		Media Monitors
Primary focus	Real-time radio, TV and podcast ad monitoring, plus the sales work that follows: leads, contacts, pitches and delivery verification	"The only provider of radio occurrence data for lead generation and competitive intelligence"source
Monitoring cadence	Near real-time detection, with events on your dashboard within minutes	"Spot occurrences and estimated expenditure data… in near real-time"source
Coverage (stated)	Station and market coverage configured per customer, live in 14 countries today	"United States, Canada, United Kingdom, Australia, India, New Zealand, Malaysia, South Africa"source
Lead delivery	New advertisers checked against your CRM, decision makers found and pitches drafted. A human approves before anything is sent	"See who's advertising in a specific market (or multiple markets) across any date range."source
Spot drill-down	Full ad play log with transcript, playback, and downloadable audio	"Ability to listen to the spot for creative message and download it to your local computer."source
Deployment	Cloud SaaS with no hardware or install, rolled out to a sales team in days	Not publicly documented as of 2026-04-10
Pricing transparency	On request	Not publicly documented as of 2026-04-10

Spotwise vs Media Monitors

Two platforms, two different jobs.

Feature comparison

Why sales teams choose Spotwise.

Leads every morning

Built for modern station groups

Flexible market coverage

From signal to drafted pitch

Spotwise vs Media Monitors, asked directly.

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