Spotwise launches the agentic operating system for media

RIGA, Latvia, 29 July 2026 — Spotwise today announced the launch of Spotwise aOS™, the agentic operating system for media. The platform expands Spotwise from a real-time advertising intelligence layer into a system that executes the work that follows the data, autonomously and end to end, across radio, TV and podcasts.

From intelligence to autonomous execution

Spotwise began as a real-time monitoring layer, tracking advertising across broadcast channels in 14 countries. Spotwise aOS builds on that foundation. Where most tools stop at dashboards and reports, aOS executes the downstream work.

An agentic operating system takes an instruction in plain language and runs the full chain of tasks needed to complete it, on its own and on a recurring basis, rather than simply surfacing data for a person to act on.

Spotwise aOS workflow moving from a newly detected advertiser to contact enrichment and personalized outreach

One instruction, end to end

Through its AI assistant, Spotty, a user describes an outcome in a single message—for example, finding every new advertiser on competitor stations each week and reaching their decision-makers.

Spotwise then runs the full sequence: scoring and segmenting advertisers, enriching decision-maker contacts, drafting outreach in the user’s own voice, and syncing to CRM or nurture sequences. With one further instruction, the workflow becomes permanent, running automatically without further input.

A Spotwise aOS instruction turning a workflow into an automated weekly CRM update

“The data was just the beginning. Broadcast generates more signal than any team can use, and most tools stop at showing it to you,” said Roberts Levics, CEO and co-founder of Spotwise. “We start where they stop, turning that signal into work that gets done.”

Automating the work media teams do by hand

The same workflows can automate many of the tasks media teams handle manually today, including campaign planning, agency share tracking, trend forecasting, creative research and pitch preparation.

Spotwise connecting radio, TV, podcasts and digital audio with advertising and audience data

Open by design

All Spotwise data and workflows are available through an open API and a Model Context Protocol server. Broadcasters, agencies and advertisers can connect Spotwise directly to their existing systems, assistants and agents rather than working inside another tool.

Available now

Spotwise aOS is available to Spotwise customers from 29 July 2026. The company will demonstrate aOS at IBC 2026 in Amsterdam, Hall 14, stand 14.FT2.

Spotwise is used by media professionals in 14 countries and is backed by 500 Global, Outlast Fund and BADideas.fund.

About Spotwise

Spotwise is the agentic operating system for media, combining real-time advertising intelligence across radio, TV and podcasts with autonomous workflow execution. Founded in 2024 and headquartered in Riga, Latvia, with a US entity in Delaware, Spotwise is backed by 500 Global, Outlast Fund and BADideas.fund. Learn more at spotwise.ai.

Media contact

Roberts Levics, CEO and co-founder roberts.levics@spotwise.ai

Spotwise and Spotwise aOS are trademarks of Spotwise, Inc.

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