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ROI calculator
What’s the cost of not having Spotwise?
Enter your market and your team. Everything updates as you type.
About these numbers
- Competitor stations monitored
- Competitor stations, not your own. The more separately owned stations in a market, the more leads.
- Direct-buy leads
- Around 20 per competitor station per month. Conservative: metro markets with several owners return more. Advertisers buying through an agency are found as well and are not counted here.
- Conversion rate
- Our clients report 5 to 10%.
- Campaigns per client
- New advertisers rarely buy once. Repeat business is shown separately and is never added to the totals.
- Hourly rate
- US radio account executive. Base salary only, before benefits and overhead.
- Current tool spend
- Monitoring subscription, enrichment seats, panel data, reporting tools. Only the ones Spotwise replaces.
Total monthly benefit
$20,700
Before what Spotwise costs.
Revenue generation
- Direct-buy leads
- 100
- Estimated new clients
- 5
- Revenue from new clients
- $15,000
Direct-buy leads only. Advertisers buying through an agency are not counted.
Time and cost savings
- Hours saved, monthly
- 150 hrs
- Rep time recovered
- $5,700
- Tools replaced
- $0
Over 12 months
$248,400
- New campaigns
- $180,000
- Rep time recovered
- $68,400
- Tools replaced
- $0
- New advertisers
- 60
- Hours saved
- 1,800 hrs
Repeat business adds about $180,000 more and is not counted.
Methodology
- Direct leads = competitor stations × 20
- New clients = direct leads × conversion rate
- Monthly revenue = new clients × campaign value
- Rep time recovered = reps × hours × hourly rate
- Monthly benefit = revenue + rep time + tools replaced
- 12-month total counts each advertiser’s first campaign only
Totals are before what Spotwise costs.
Sources
Hourly rate: Salary.com, US radio account executive, $79,769 / $38 per hour, 2026 (salary.com). Cross-checked against ERI, TV and radio broadcasting sales representative, $78,435 / $38 per hour (erieri.com). Leads, conversion and agency split: Spotwise customer data, six markets, 2026.