Audio ad library
Live todayEvery ad that ever aired, one search away.
Ads vanish from the airwaves the second they finish. Spotwise keeps them. Every ad detected on your monitored stations is stored, transcribed, and indexed — searchable by brand, keyword, station, date, language, or industry. Listen to any ad. Read any transcript. Walk into any meeting knowing exactly what a prospect has been saying on air.
What it is
Not an archive. A living database.
The Spotwise Audio Ad Library is a continuously growing, fully searchable record of every radio ad detected by Spotwise across your monitored stations and markets.
Every time Spotwise detects an ad, it stores the audio clip, the verbatim transcript, the advertiser attribution, the broadcast timestamp, the station, and the detected language. Over time, that builds into a deep, structured record of audio advertising activity your sales and strategy teams can search, analyse, and act on.
The library is not a static snapshot — it grows in real time, every new detection adding another record. For your sellers, it is both a prospecting tool and a research resource: the place to understand an advertiser’s history before picking up the phone.
- Automatic ad capture
Every ad detected on a monitored station is captured and added to your library automatically. No manual uploads, no curation — the library builds itself from your monitoring activity.
- AI enrichment & indexing
Each ad is transcribed, brand-attributed, timestamped, and tagged with station, language, duration, industry category, and detected keywords — making every record fully searchable and filterable.
- Search & explore
Find every ad a brand has ever run. See everything that aired on a station in a date range. Search any keyword to surface ads referencing a product, promotion, or campaign message.
- Export & action
Export library data, transcripts, or ad lists into your sales workflow — prospect research, competitive intelligence reports, or client presentations backed by concrete, evidence-based data.
Capabilities
Built to be searched, not just stored.
A recording nobody can find is a recording nobody uses. Every record in the library is enriched, indexed, and ready to answer a sales question.
- Full-text transcript search
- Search across every transcript in your library by keyword, phrase, brand name, or product category. Find every ad that mentioned a specific promotion or call-to-action — across any station, any date range, any market.
- Brand & advertiser history
- The complete advertising history of any brand in your library, in chronological order across all monitored stations. Understand campaign seasonality, creative evolution, and estimated spend trajectory — modelled from panel data and rate cards — before you approach a prospect.
- Audio playback & transcripts
- Listen to any stored ad directly within Spotwise, alongside its verbatim transcript. Hear a prospect’s creative messaging and production quality before the conversation — not after.
- Advanced filtering & export
- Filter by any combination of station, date range, brand, industry, language, or keyword. Export filtered data sets as structured reports for competitive analysis, client presentations, or CRM import.
Who it serves
One library, three jobs.
Sales reps preparing for meetings
Research any advertiser’s full radio history in minutes before a call. Walk in knowing more about their radio strategy than they expect you to — an immediate trust builder.
Commercial strategy & planning teams
Use library data to conduct market analysis, identify underserved advertiser categories, and track how the competitive landscape in your market is evolving over time.
Media agencies building competitive reports
Construct detailed competitive intelligence reports from verified, timestamped ad data. Show clients you monitor the market comprehensively — and translate the data into strategy.
Why it matters
Preparation is the difference between a cold call and a warm one.
Arrive at every meeting better prepared
Before calling a prospect, your rep can review every ad they have ever run on competitor stations — what they said, how often, where, and when. Cold outreach becomes a knowledgeable conversation that immediately differentiates your station.
Uncover seasonal patterns and timing
The library’s historical depth reveals when advertisers are most active — the months, weeks, and events that drive their campaign calendars. Your team times outreach before the peak, reaching prospects in active buying mode.
Win agency relationships with data
Agencies and marketing directors value partners who bring evidence. The library lets your team produce structured competitive reports — showing a prospect exactly what their competitors have been saying on radio, and where the gaps are.
Verified records for compliance reviews
Every detected broadcast is an auditable, timestamped record. Resolve advertiser disputes, support proof-of-performance reviews, and keep an accurate record of competitor activity — without arguments about what aired.
See it yourself
Search your market’s ad history, live.
Book a demo and we will open the library on your market — your stations, your competitors, your prospects.
Common questions
What teams ask about the ad library.
Related solutions
The archive is already growing
Stop guessing what a prospect said on air. Read it.
Somewhere in your market, an advertiser’s whole radio history is sitting unread. See what the library already knows about the brands your team is about to call — with your stations, your data.