Radio budget tracking
Live todayFollow the money on air. Before it moves.
Your best sales conversations start with a number, not a hunch. Spotwise models estimated radio spend for every advertiser on your monitored stations — from panel data and rate cards, with the method and confidence shown alongside every figure. Which brands are spending, where their budgets are going, and when they are about to grow or shrink. Not guesswork — defensible market intelligence.
What it is
Spend intelligence, with the working shown.
Radio budget tracking is the continuous estimation of advertising investment in your market — per brand, per station, over time — built from what actually airs.
For decades, spend data lived in expensive industry reports: months out of date, aggregated too broadly to act on. Sales teams pitched blind because the alternative cost too much and arrived too late.
Spotwise builds the picture from the airwaves themselves. Every ad detected on your monitored stations carries a frequency, a duration, and a placement. Spotwise combines those signals with panel data and rate cards to produce estimated spend for every active advertiser — updated continuously, never presented as a billed figure, always shown with the method and confidence behind it. That honesty is the point: a number you can put in front of a client and defend.
- Continuous ad detection
Every monitored station, around the clock. Each detected ad is timestamped, measured, and attributed to a brand — the raw material every spend estimate is built from.
- Spend estimation
Frequency, spot duration, and station-and-daypart placement are combined with panel data and rate cards to model each advertiser’s estimated radio investment. The method and confidence ship with the figure.
- Trend & anomaly detection
Estimates are tracked over time into trend lines for every active advertiser. Spikes, sudden drops, and new-station expansions are flagged automatically as sales signals.
- Dashboard delivery & alerts
Ranked advertiser lists, trend visualisations, and configurable alerts in your dashboard — so your team always knows which budgets are moving, and in which direction.
Capabilities
Built to move budgets, not just chart them.
Spend data only matters if it changes who your team calls and when. Every view here is built to drive an outreach decision.
- Advertiser spend dashboard
- Every active advertiser across your monitored stations, ranked by estimated spend. Your biggest prospects at a glance — prioritised by modelled budget signals, not gut feel.
- Spend trend analysis
- Trend lines for every advertiser’s estimated radio investment. Rising activity flags a hot prospect growing their budget; declining activity flags a retention risk or win-back opening.
- Seasonal spend alerts
- Spotwise learns each advertiser’s seasonal pattern and alerts you ahead of their predictable ramp-ups — so the conversation starts before the budget is allocated, not after.
- Competitive market share view
- How your station’s advertiser base compares to the rest of your market, by estimated spend. Spot underrepresented categories and target brands already comfortable investing in radio — just not with you yet.
Who it serves
For everyone who answers for the revenue line.
Sales teams prioritising pipeline
Rank prospects by estimated budget size and growth trajectory. Spend your energy on the highest-value opportunities and time outreach to the advertiser’s budget cycle, not your quarter.
Commercial directors setting strategy
Market-level estimated spend to set realistic targets, spot category growth, and see how your station’s share of the market compares to the competitive landscape — with the method behind every number.
Account managers protecting revenue
Client spend patterns, watched in real time. When a client’s estimated spend with you declines while their competitor-station activity grows, you find out now — not on the end-of-quarter report.
Why it matters
Spend data changes the conversation.
Walk in with evidence, not a pitch
When you can show a prospect their estimated radio activity — which stations, what frequency, which direction the trend points — you stop being a seller asking for a meeting. You become an informed partner with market intelligence.
Time the outreach, not just the offer
The best moment to sell radio is when a brand is spending — or about to start. Trend data tells you when an advertiser is ramping up, so your call lands as a warm, timely opening instead of a cold pitch at the wrong point in the cycle.
Catch the churn before the report does
A client whose activity shifts toward competitor stations is flagged the moment the pattern emerges. Your team intervenes with a retention offer or a new proposal — while the relationship is still yours to keep.
A pipeline built on numbers you can defend
Stop building prospect lists from the brands you happen to notice. Spotwise keeps a continuously updated ranking of your market’s biggest estimated radio spenders — every figure carrying its method, so the list survives scrutiny.
See the numbers
Your market’s budgets, modelled live.
Book a demo and we will walk through estimated spend for the advertisers and stations you already compete for — method and confidence included.
Common questions
What teams ask about spend tracking.
Related solutions
The budgets are moving now
Stop guessing what your market spends. Model it.
Somewhere in your market, an advertiser is ramping up a radio budget your team has never priced. See the estimated spend picture for your stations — with the method behind every number.