The AI Hype Cycle: What’s Actually Useful at RDE 2026?

What it is: The AI that runs the machine. The Promise: "Efficiency."

If you want to save time in the studio, go check out RCS (Zetta) or Aiir.

• RCS is doing interesting things with predictive scheduling and voice tracking to smooth out your logs.
• Aiir is using generative AI to turn on-air audio into social posts instantly.

My Verdict: These are excellent tools. They solve the "boring" problems of radio workflow. They save you hours. But do they make you money? That’s a different question.

2. The "Revenue" AI (Spotwise.ai)

What it is: The AI that finds new money. The Promise: "Growth."

This is where we live. While everyone else is using AI to make content, we are using AI to monetize it.

Spotwise is the world's most advanced real-time radio ad monitoring system. Full stop.

We don't just "listen." We analyze the entire acoustic fingerprint of the market in real-time. But monitoring is just the first step. The real magic is what happens next.

We Automate Lead Generation. Most monitoring tools give you a CSV file at the end of the week. That is useless.

• The Spotwise Copilot: Our AI detects a new advertiser on a competitor station instantly.
• The Action: It identifies the brand, finds the decision-maker, drafts a personalized sales email, and pushes it to your CRM.
• The Result: Your sales rep gets a "Hot Lead" notification before the competitor's ad spot has even finished airing.

The Verdict

You should go see RCS and Aiir to see how AI can save you time. Then, come see Spotwise to see how AI can create revenue.

We were just named one of the Top 3 Fastest Growing Startups to Watch in the Baltics because we focus on the only metric that matters: Sales.

Book a meeting with me (Roberts) to see the Sales Copilot in action. Stop guessing. Start closing.

- Roberts

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