Skip the taxi scams, find the hidden venue parking, and discover the best executive dinners in Riga. The complete local playbook by the team at Spotwise.
If you’ve attended Radiodays Europe before, you know the drill. You land in a new city, get overcharged by an unbranded taxi, and quickly discover your "conveniently located" hotel is actually a 40-minute commute from the venue.
This year, the biggest event in audio is coming to our backyard. Because my team at Spotwise lives, works, and builds broadcast AI right here in Riga, we decided to build the exact survival guide we’ve always wished we had.
Getting Around Riga:
How to escape the airport taxi scams and navigate to the ATTA Centre for €15.
Where to Eat & Drink:
The best Michelin-recommended business dinners and the hidden local lunch spots.
The Hotel Strategy:
Why C-Level executives avoid the noisy Old Town cobblestones and book the "Quiet Centre."
Latvia 101:
A crash course in Baltic business etiquette, personal space, and essential phrases.
The Exhibitor Cheat Sheet:
How to find the venue's free parking and avoid the €500 early storage trap.
And much more
Venue logistics, floor plans, and exhibitor guides
This comprehensive guide provides Radiodays Europe 2026 attendees with essential, on-the-ground intelligence for navigating Riga. From strategic hotel recommendations and efficient airport transfers to hidden venue parking and crucial exhibitor deadlines, this resource ensures a seamless, cost-effective conference experience in the Baltics.
This unofficial survival guide provides Radiodays Europe 2026 attendees with crucial, on-the-ground realities of the ATTA Centre. Bypassing glossy venue brochures, this guide delivers practical intelligence on navigating Krasta Street's heavy traffic, locating reliable Wi-Fi and power outlets, and finding authentic local food like the massive LIDO log cabin complex. It ensures delegates maximize their time, comfort, and networking opportunities during the conference.
Before departing for Riga, delegates should review this rapid-fire travel checklist to ensure all digital and physical assets are prepared. From downloading essential Baltic transit apps to securing a VIP demo slot on the crowded expo floor, this list guarantees you arrive at RDE 2026 fully optimized.
Understanding the unique architectural origins of the ATTA Centre provides excellent conversational leverage during the conference. This brief historical overview details the building’s transformation from a sprawling retail complex into the Baltics' premier technology and convention hub, offering perfect icebreakers for the exhibition floor.
The sheer scale of the RDE 2026 exhibition floor can be overwhelming for time-strapped executives. This strategic navigation guide curates a shortlist of the most innovative, high-ROI technology booths at the ATTA Centre, ensuring attendees prioritize demonstrations that directly impact their media operations.
The ATTA Centre is the largest multifunctional venue in the Baltics, making a strategic floor plan essential for RDE 2026 delegates. This guide provides an insider's map to the facility, highlighting the primary exhibition halls, essential loading docks for sponsors, and hidden quiet zones for uninterrupted business calls.
Flights, hotels, packing, and transit
Selecting the right accommodation in Riga dictates your entire RDE 2026 networking experience. This hotel guide breaks down the critical differences between the lively Old Town and the professional Quiet Centre, while providing official discount codes for partner hotels like Radisson Blu and the Wellton group.
Arriving at Riga International Airport (RIX) can be chaotic without a dedicated transfer plan. This logistical guide protects attendees from common taxi scams, offering clear instructions on utilizing the Bolt ride-share pickup zone and detailing the exact public transit routes directly to the ATTA Centre for Radiodays Europe 2026.
Navigating Riga during Radiodays Europe requires local knowledge to avoid wasted time and inflated tourist prices. This transport guide details the most efficient ways to move between the Old Town and the ATTA Centre, emphasizing ride-sharing apps, local transit routes, and the secret free parking hack for rental cars.
The Baltic climate in March presents unique challenges for traveling professionals. This packing guide prepares RDE 2026 attendees for the unpredictable "Grey Season," detailing the necessity of waterproof footwear, strategic layering for the overheated venue, and the correct European tech adapters.
Before departing for Riga, delegates should review this rapid-fire travel checklist to ensure all digital and physical assets are prepared. From downloading essential Baltic transit apps to securing a VIP demo slot on the crowded expo floor, this list guarantees you arrive at RDE 2026 fully optimized.
Business dinners, local eats, beer and coffee
Beyond the catered conference meals, Riga offers a rich, hearty culinary landscape. This local food guide directs attendees away from overpriced tourist traps, highlighting the legendary LIDO buffet, rapid lunch options near the ATTA Centre, and digital delivery hacks for late-night networking recovery.
High-stakes media negotiations require the right environment. This curated dining guide identifies Riga's premier, acoustically optimized restaurants located in the Quiet Centre, providing C-Level executives with the perfect Michelin-recommended backdrops for closing broadcast deals during RDE 2026.
Latvia possesses a deep, culturally significant brewing history that attendees should explore during after-hours networking. This beverage guide educates visitors on the nuances of traditional unfiltered Baltic lagers versus modern craft IPAs, ensuring you know exactly what to order at the Radiodays Europe social events.
Following the high-energy networking events of the Radiodays Gala, delegates require rapid recuperation. This guide outlines the most effective local hangover remedies, pointing attendees to Riga's premier specialty coffee roasters and heavy brunch spots essential for surviving the final day of the conference.
Culture, packing, hotels, and local knowledge
To foster successful professional relationships in Riga, foreign executives must understand the nuances of Baltic social dynamics. This cultural primer explains the local preference for direct communication, the irrelevance of small talk, and the deep respect for personal space that defines Latvian business interactions.
Executing contracts and partnerships in the Baltics requires strict adherence to local professional standards. This essential business etiquette guide prepares foreign executives for Latvian corporate culture, emphasizing the critical importance of exact punctuality, direct negotiation tactics, and formal introductory protocols.
While English is the dominant language of the Baltic tech sector, utilizing basic Latvian phrases builds immediate rapport with local partners. This linguistic cheat sheet provides executives with the essential vocabulary needed to confidently navigate networking events and social gatherings during RDE 2026.
Avoid generic airport gifts with this curated guide to authentic Latvian cultural exports. From the medicinal history of Riga Black Balsam to premium Baltic linen and amber, this list ensures attendees return from RDE 2026 with high-quality, memorable items that reflect the true heritage of the region.
Effective networking requires engaging conversation starters. This collection of verified Latvian trivia equips attendees with fascinating insights into the country's world-class digital infrastructure, historical technological inventions, and environmental preservation, perfect for breaking the ice on the exhibition floor.
Tech, AI, market data, and closing deals
With artificial intelligence dominating the RDE 2026 agenda, executives must differentiate between trendy operational tools and actual revenue-generating technology. This guide cuts through the AI hype cycle, highlighting the actionable value of Agentic AI solutions designed specifically to automate the broadcast sales pipeline.
While the industry focuses heavily on automated content creation, the critical gap remains sales execution. This article exposes the financial drain of manual ad tracking and advocates for the widespread adoption of AI-driven sales automation to reclaim lost administrative hours and drive measurable P&L growth.
Executing contracts and partnerships in the Baltics requires strict adherence to local professional standards. This essential business etiquette guide prepares foreign executives for Latvian corporate culture, emphasizing the critical importance of exact punctuality, direct negotiation tactics, and formal introductory protocols.
This deep-dive market analysis explores the highly consolidated, fiercely competitive landscape of Latvian radio broadcasting in 2026. By examining the demographic shifts, dominant network formats, and the transition toward digital-first audio, visiting executives will understand exactly why Riga's fragmented media ecosystem became the perfect incubator for global ad-tech innovation.
Riga’s selection as the host city for RDE 2026 is a testament to its status as a premier European technology hub. This overview explores the Baltic startup ecosystem, explaining how world-class digital infrastructure and a highly competitive local media market fostered the creation of globally scalable ad-tech solutions.
