Advanced TV & Digital

AVOD (Ad-Supported Video-On-Demand)

Streaming services offering free or discounted content interrupted by scheduled commercials (e.g., Tubi, Hulu with ads, YouTube).

What is AVOD (Ad-Supported Video-On-Demand)?

AVOD platforms monetize on-demand content through ads rather than: or in addition to: subscription fees. The viewer selects a title, commercial breaks are inserted dynamically, and the experience is free or discounted compared to ad-free subscription tiers. YouTube, Tubi, Pluto TV's on-demand library, and the ad-supported tiers of Netflix, Disney+, and Amazon Prime all fall under AVOD.

AVOD has emerged as the clear winner of the post-2022 streaming economy. After a decade of pure-SVOD growth, virtually every major streaming service has launched an AVOD tier because the unit economics are better: advertising revenue plus a lower subscription price outperforms ad-free premium subscriptions for the majority of consumers. For advertisers, AVOD inventory offers premium content adjacency with full targeting capabilities: effectively the best of broadcast and digital combined.

Why it matters

AVOD platforms are rapidly absorbing the massive advertising dollars previously allocated strictly to traditional broadcast network television.

Track AVOD advertising with Spotwise

Spotwise monitors AVOD ad occurrence so broadcasters and advertisers see exactly how streaming is reshaping share-of-voice.

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