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Financial Metrics
Cost Per Completed View (CPCV)
A digital video and advanced TV metric where the advertiser only pays if the video advertisement plays entirely to completion.
What is Cost Per Completed View (CPCV)?
CPCV is pricing tied to completion, not impression. A 30-second CTV spot that the viewer skipped at 5 seconds does not generate a billable event; only spots played to the full 30 seconds count. For advertisers, CPCV pricing guarantees that paid delivery equals real attention: no credit for half-watched ads that contributed nothing to message comprehension.
CPCV is now standard in non-skippable CTV and premium streaming environments, where viewability and completion rates determine revenue. Publishers that can demonstrate 95+ percent completion rates command significant CPM premiums. On AVOD and FAST platforms, completion rates above 90 percent are table stakes; any lower and advertiser budgets migrate to competitors.
Why it matters
Ensures that advertising budgets on CTV and OTT platforms are not wasted on users who skip the ad or navigate away immediately.
Verify completion rates with Spotwise
Spotwise validates completion-rate claims across streaming and CTV inventory so advertisers get the CPCV performance they paid for.