Financial Metrics

Cost Per Completed View (CPCV)

A digital video and advanced TV metric where the advertiser only pays if the video advertisement plays entirely to completion.

What is Cost Per Completed View (CPCV)?

CPCV is pricing tied to completion, not impression. A 30-second CTV spot that the viewer skipped at 5 seconds does not generate a billable event; only spots played to the full 30 seconds count. For advertisers, CPCV pricing guarantees that paid delivery equals real attention — no credit for half-watched ads that contributed nothing to message comprehension.

CPCV is now standard in non-skippable CTV and premium streaming environments, where viewability and completion rates determine revenue. Publishers that can demonstrate 95+ percent completion rates command significant CPM premiums. On AVOD and FAST platforms, completion rates above 90 percent are table stakes; any lower and advertiser budgets migrate to competitors.

Why it matters

Ensures that advertising budgets on CTV and OTT platforms are not wasted on users who skip the ad or navigate away immediately.

Related terms

CPM (Cost Per Mille / Thousand)— The standard monetary cost associated with delivering exactly 1,000 ad impressions to an audience.
Fill Rate— The percentage of available ad requests (avails) that are successfully filled with a paying advertisement by an automated ad server.
Gross Revenue— The total, unadjusted top-line income generated from advertising sales before deducting agency commissions, operational costs, or taxes.
CAC (Customer Acquisition Cost)— The total combined sales, operational, and marketing expenditure required to successfully win a new advertising client.