Flight / Flight Dates

A flight is an advertising burst with a defined beginning and end. A typical radio flight might be four weeks long, run Monday–Sunday, and be followed by a 'dark' hiatus period before the next flight begins. Flighting is how seasonal advertisers (retail, auto, travel, concerts) concentrate media weight around purchase-intent windows rather than running continuously.

Flight dates are also critical for sales intelligence. A competitor's flight-end date is a sales opportunity: it is the moment their contract is up for renewal, their budget is being re-evaluated, and an alternative pitch has the highest probability of landing. Tracking competitor flights is one of the highest-leverage activities a broadcast sales team can do.