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Media Buying
Fixed Position
A scheduled broadcast spot that is contractually guaranteed to air at an exact time or within a highly specific programming feature.
What is Fixed Position?
A Fixed Position guarantees the advertiser that their spot will air in exactly the slot specified: 7:45 AM weather sponsor, 8:20 AM traffic report, mid-roll in the 6 PM sportscast. The station cannot bump or move the spot regardless of what higher-paying inventory might come along. In exchange, advertisers pay a premium rate: often 2× to 3× the equivalent ROS rate.
Fixed Positions are indispensable for sponsors who need program adjacency: the car-dealership sponsoring the traffic report; the pharmacy sponsoring the weather; the sports bar sponsoring the game recap. That contextual alignment multiplies the ad's effectiveness and justifies the premium, assuming the program genuinely delivers the audience being targeted.
Why it matters
Commands a heavy premium rate because the advertiser entirely removes the station's flexibility in managing overall inventory scheduling.
Identify every Fixed Position on-air
Spotwise catalogs competitor Fixed Position sponsorships so sales teams can pitch equivalent or superior placements on their own inventory.