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Advanced TV & Digital
TVOD (Transactional Video-On-Demand)
A pay-per-view distribution model where viewers purchase or rent individual titles or events, rather than subscribing to a library.
What is TVOD (Transactional Video-On-Demand)?
TVOD is title-by-title pay-per-view over the internet. The viewer purchases or rents a single movie, live sporting event, or premium title: and that's the only content the transaction covers. Apple TV's movie rentals, Amazon's single-title rentals, and pay-per-view sporting events on DAZN or ESPN+ all sit in the TVOD model.
TVOD is a lucrative model for premium content because the per-title revenue is meaningful: often €5–20 per transaction: and margins are high. Advertising is generally absent or minimal: the viewer has paid a premium precisely to avoid ads. Some TVOD properties experiment with short sponsor integrations before the main event, but traditional commercial advertising is rarely part of the model.
Why it matters
A lucrative model for premium sporting events or newly released cinema, largely devoid of traditional advertising insertions.
Understand TVOD in the streaming stack
Spotwise categorises streaming inventory by business model so advertisers know exactly where AVOD reach ends and TVOD premium begins.