Spotwise Intelligence
Radio Competitor Tracking
See exactly which brands are advertising on radio, how often, and on which stations so your sales team always has the edge.
- Track any advertiser
- Spend estimates included
- Weekly competitive reports
500+Stations monitoredNational & regional
<30sDetection speedBroadcast to log
90 daysHistory retainedFully searchable
How It Works
What Is Radio Competitor Tracking?
Competitor tracking gives you a complete view of advertising activity across your radio market. Spotwise automatically monitors which brands are on air, how frequently they advertise, and which stations they favour, building a clear picture of the competitive landscape.
Armed with this intelligence, your sales team can approach the right prospects at the right time with compelling, data-backed pitches.
01
Market Scanning
Spotwise continuously monitors all tracked stations, building a live database of every advertiser active in the market.
02
Spend Estimation
Using airtime rates and frequency data, Spotwise estimates competitor ad spend, giving you a proxy for budget and commitment.
03
Alerts and Reports
Receive automatic alerts when a competitor increases spend, launches a new campaign, or goes quiet so you can act fast.
Capabilities
Key Features
Advertiser Profiles
View a full history of any brand on radio including stations used, frequency, estimated spend, and creative variations.
Spend Estimates
Get proxy spend data based on airtime rates and ad frequency across your monitored stations.
Campaign Alerts
Be notified instantly when a brand starts, pauses, or scales a radio campaign in your market.
Side-by-Side Comparisons
Compare multiple advertisers head-to-head across any time period or station set.
Why It Matters
Business Benefits
01
Win More New Business
Approach prospects with concrete data on their radio activity and a clear case for why they should be on your stations.
02
Retain Existing Clients
Spot when a client reduces spend before they cancel and re-engage with the right offer.
03
Benchmark Market Share
Understand your station group's share of total radio ad spend versus competitors.
04
Smarter Sales Strategy
Prioritise prospecting efforts based on real spending signals rather than guesswork.
Built For
Who Is It For?
Competitor tracking is designed for anyone who needs a clear view of who is spending on radio and where.
01
Sales Directors
Set strategy based on live market intelligence and identify the biggest revenue opportunities.
02
Account Managers
Walk into every client and prospect meeting armed with data on their radio activity and competitors.
03
Marketing Teams
Benchmark your brand against competitors and track the effectiveness of your own campaigns.
Get Started
Know What Your Competitors Are Spending Before You Pick Up the Phone
See a live demo of Spotwise competitor tracking for your market.
FAQ
Frequently Asked Questions
Can't find what you're looking for? Reach out to our team and we'll get back to you.
Contact usSpend estimates are proxies based on known airtime rates and detected ad frequency. They are directionally accurate and useful for prioritisation, though not a substitute for official rate card data.
Yes. You can filter the competitor dashboard by industry, region, or station to focus on the segments most relevant to your sales team.
Competitor profiles are updated in real time as new ads are detected. Weekly summary reports are also available by email.
Yes. All competitor data can be exported to CSV or integrated with your CRM via the Spotwise API.
Yes. Spotwise tracks activity at individual station level, so regional campaigns are captured just as accurately as national ones.
Keep Exploring
More Solutions From Spotwise
Real-Time Radio Ad Monitoring & Competitor Tracking
Broadcast Monitoring Solutions for Radio Sales Teams
Uncover Your Competitors' Radio Advertising Strategy
Automated Commercial Spot Tracking & Verification
Turn Radio Ad Data into a High-Volume Lead Machine
Automated Email Outreach to New Radio Advertisers
Ready to get started?
See Your Market in Real Time
No lengthy onboarding. No long-term contracts. See Spotwise in action and decide for yourself.