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Automated lead generation
Live todayYour next advertiser is already on air.
Manual prospecting is the biggest time thief on a radio sales floor - hours spent listening for ads, hunting contacts, and guessing which brands are viable. Spotwise replaces all of it. Every new advertiser in your market is detected as it airs, enriched with verified decision-maker contacts, and delivered straight to your pipeline. No cold lists. No guesswork.
What it is
Prospecting as a byproduct of the airwaves.
Automated lead generation uses AI-powered broadcast monitoring to identify every new advertiser entering your radio market - and surfaces each one as a sales-ready lead, with verified contacts attached, before anyone on your team has lifted a finger.
When a brand places its first ad on a monitored station, Spotwise detects it, transcribes the creative, identifies the brand, and finds verified decision-maker contact details. The lead lands in your dashboard - enriched, qualified, and ready for outreach - typically within minutes of the ad airing.
The result is a pipeline that grows on its own, driven by real advertising activity in your market - not static lists, not referrals, not cold outreach guesswork. Your sellers arrive at the conversation, not the research.
- Schedule
Ask Spotty once: "Every Monday, surface new leads on our competitors and reach out." Every week on Monday, the advertisers new to your competitors are checked against your CRM, with direct and agency buys classified.
- Find leads
The latest lead list is compiled, and the decision maker behind each campaign is identified - name, job title, verified email, phone and LinkedIn - so the first touch goes to the right person.
- Outreach
Outreach is drafted for email, WhatsApp and LinkedIn, personalised from the advertiser’s own creative and category activity, in your seller’s voice. A human approves before anything is sent.
- Update CRM record
The record is updated in HubSpot, Pipedrive or Salesforce, with the rep assigned and the next step set. If it runs off what airs, it can be a workflow.
Capabilities
A lead machine, not a list.
Static prospect lists go stale the day they are built. Spotwise generates leads from what is actually airing in your market - continuously.
- Live lead queue
- A continuously updated feed of new advertiser leads, refreshed every time an unseen brand airs on a monitored station. Sort by industry, market, detection date, or estimated spend - modelled from panel data and rate cards.
- Automatic contact enrichment
- Every lead arrives pre-loaded with verified decision-maker details. No LinkedIn searches, no website hunting, no guessing who to call. Spotwise finds the right person and attaches them to the lead card.
- Deduplication & CRM sync
- New leads are cross-referenced against your client list and current pipeline, then synced to your CRM automatically. One source of truth, no double work, no awkward calls to existing clients.
- Industry & category targeting
- Filter the queue by advertiser industry, product category, market, or estimated spend level. Point your team at the verticals that convert for your station - and build outreach around them.
Who it serves
Built for teams that would rather sell than search.
Sales managers & revenue leaders
A consistent, automated lead supply means conversion targets you can actually plan against. Your team starts every day with fresh, contact-enriched prospects already in the queue.
Individual sellers
Stop spending selling hours on research. Open Spotwise, review your new leads, and spend the day doing what you joined for - conversations and closes, with Spotty handling the legwork in between.
Groups entering new markets
Expanding into a new market means starting from zero. Spotwise shows you which brands are actively advertising locally from day one - a ready-made prospect list and a head start on competitive intelligence.
Why it matters
A pipeline that never runs dry.
Continuous, market-driven lead flow
As long as brands are advertising on radio in your market - and they always are - Spotwise keeps adding new, verified leads to your queue. Your pipeline grows because the market moves, not because someone built a list.
Research time goes to zero
Sellers spend hours every week listening for ads, hunting contacts, and qualifying brands by hand. Spotwise automates every step - and your team spends the recovered hours selling.
Reach advertisers at peak intent
A brand that just placed its first radio ad has approved the budget, committed to the medium, and is measuring results. That is the single best moment to pitch your station - and exactly when the lead lands in your queue.
More market coverage, same headcount
When research disappears, each seller carries a larger pipeline. The same team covers significantly more of the market - more revenue without more hiring.
See it with your market
Stop prospecting manually. Start growing automatically.
Start a pilot and watch Spotwise surface real new advertisers from the stations you compete with.
Common questions
What teams ask about automated lead generation.
Related solutions
The next lead is already airing
Turn every new ad on air into a lead in your pipeline.
Somewhere in your market, a brand just bought its first radio campaign - on a station that is not yours. See how many leads automated generation finds in your footprint, with your stations.