Spotwise Intelligence
Turn Radio Ad Data into a High-Volume Lead Machine
Manual prospecting is the biggest time thief in radio sales. Your team spends hours every week listening for ads, building contact lists, and researching brands that may or may not be viable prospects. Spotwise eliminates all of it — automatically identifying every new radio advertiser in your market, enriching each lead with verified contacts, and delivering them directly to your sales pipeline.
- New advertiser leads delivered to your pipeline automatically
- Every lead enriched with verified decision-maker contacts
- Find leads your competitors don't even know exist yet
- 7-day free trial — no credit card required
500+Stations monitoredNational & regional
<30sDetection speedBroadcast to log
90 daysHistory retainedFully searchable
How It Works
What Is Automated Radio Lead Generation?
Automated radio lead generation is the use of AI-powered broadcast monitoring to continuously identify new advertisers entering the radio market — and automatically surface those advertisers as sales-ready leads, complete with verified contact information, without any manual research by your team.
Every time a brand places its first ad on a monitored station, Spotwise detects it, transcribes the creative, identifies the brand, and searches for verified decision-maker contact details. The lead is then delivered to your sales dashboard — enriched, qualified, and ready for outreach — typically within minutes of the ad airing.
The result is a sales pipeline that grows continuously, driven by real advertising activity in your market, rather than static lists, referrals, or cold outreach guesswork.
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Step 1 — Monitor Competitor Stations
Spotwise listens to every station in your configured competitor footprint, 24/7. Every ad that airs is captured and processed — including ads from brands that have never appeared in your pipeline before.
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Step 2 — Identify New Advertisers Automatically
Spotwise's AI compares each newly detected advertiser against your existing pipeline and client base. Brands that represent new opportunities are flagged immediately and added to your lead queue.
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Step 3 — Enrich Every Lead with Contact Data
Each new advertiser lead is automatically enriched with verified decision-maker contact information — name, job title, email, phone, and LinkedIn profile — sourced from Spotwise's continuously updated contact database.
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Step 4 — Deliver to Your Sales Pipeline
Leads are delivered to your Spotwise dashboard and, via integration, to your CRM. Your sales team receives instant notifications and can begin outreach immediately — with all the context they need to make the first call count.
Capabilities
Automated Lead Generation Features
Live Lead Queue
A continuously updated feed of new advertiser leads, refreshed every time a previously unseen brand is detected on a monitored station. Sort by industry, market, estimated spend, or detection date. Every lead in the queue is pre-qualified — they are already spending money on radio.
Automatic Contact Enrichment
Every lead comes pre-loaded with verified decision-maker contact data. No manual LinkedIn searches, no company website hunting, no guesswork on who to call. Spotwise finds the right person automatically and attaches their details to every lead card.
Lead Deduplication & CRM Sync
Spotwise cross-references every new lead against your existing client list and current pipeline to prevent duplicates. New leads are synced to your CRM automatically, ensuring your team always works from a single, up-to-date source of truth.
Industry & Category Filtering
Filter your lead queue by advertiser industry, product category, estimated spend level, or market. Focus your team's attention on the verticals most likely to convert for your station — and build outreach campaigns targeted at specific advertiser categories.
Why It Matters
Why Automated Lead Generation Changes the Game for Radio Sales
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Build a Pipeline That Never Runs Dry
A pipeline built on automated lead generation never runs dry. As long as brands are advertising on radio in your market — and they always are — Spotwise is adding new, verified leads to your queue. Your team wakes up every morning to a fresh set of qualified prospects.
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Cut Research Time from Hours to Zero
The average radio sales rep spends several hours per week on manual prospecting research — listening for ads, finding brand contacts, and building outreach lists. Spotwise automates every step of that process, returning that time to your team for high-value selling activities.
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Reach New Advertisers at the Optimal Moment
A brand that has just placed its first radio ad is at peak advertising intent. They have approved the budget, committed to the medium, and are actively measuring results. That is the single best moment to pitch them on your station — and Spotwise delivers the lead at exactly that moment.
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Increase Sales Team Capacity Without Increasing Headcount
Automated lead generation effectively multiplies your sales team's capacity. Each rep can manage a larger pipeline because they are not spending time on research. The same team, equipped with Spotwise, can cover significantly more of the market — generating more revenue without additional hiring costs.
Built For
Who Is Automated Lead Generation For?
Automated lead generation with Spotwise is built for radio sales organisations that want to scale their prospecting without scaling their headcount.
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Sales Managers & Revenue Leaders
Equip your team with a continuous, automated lead supply. Set conversion targets with confidence, knowing your team has a consistent flow of pre-qualified, contact-enriched prospects entering the pipeline every day.
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Individual Sales Reps
Stop spending your valuable selling time on research. Log in to Spotwise each morning, review your new lead queue, and spend your day on what you do best — having conversations and closing deals.
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Growing Radio Groups Entering New Markets
When expanding into a new market, Spotwise gives you immediate intelligence on which brands are actively advertising locally — a head start on competitive intelligence and a ready-made prospect list from day one.
Get Started
Stop Prospecting Manually. Start Growing Automatically.
Spotwise delivers a continuous stream of new, qualified radio advertiser leads to your pipeline — automatically. Start your 7-day free trial and see your first leads arrive within hours.
FAQ
Frequently Asked Questions
Can't find what you're looking for? Reach out to our team and we'll get back to you.
Contact usSpotwise monitors live radio broadcasts on your configured competitor stations. Every time a brand is detected advertising on those stations for the first time — or for the first time within a defined period — Spotwise creates a lead, enriches it with verified contact data, and delivers it to your sales dashboard automatically.
Lead volume depends on your market size and the number of stations you monitor. Customers typically report receiving 20–50 or more new leads per month per market. The more competitor stations you monitor, the larger and more diverse your lead flow.
Every Spotwise lead represents a brand that is actively spending money on radio advertising right now. That is the single strongest qualification signal available in radio sales — confirmed advertising intent with an approved budget. Your team still needs to assess fit and pitch effectively, but the basic qualification is built in.
Each lead includes the brand name, industry category, ad content, and detected station, plus verified decision-maker contact details: name, job title, email address, phone number, and LinkedIn profile where available.
Yes. Spotwise's deduplication engine cross-references new leads against your existing client list and pipeline. Current clients and active prospects are filtered out automatically, ensuring your new lead queue contains only genuine new opportunities.
Spotwise is designed to feed into your existing sales workflow. Lead data and contact details can be pushed to your CRM automatically. Contact the Spotwise team to discuss specific CRM integration options.
Yes. Spotwise offers a 7-day free trial with no credit card required. You will see real leads from real advertisers in your market appear in your dashboard within hours of setting up your station monitoring.
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