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Outreach automation
Live todayThe first email wins. Yours is already drafted.
The window between a brand placing its first radio ad and a competitor calling about it is measured in minutes. Spotwise closes it. The moment a new advertiser is detected on air, Spotty identifies the decision-maker and drafts a personalised outreach sequence referencing their actual campaign - staged in your pipeline, waiting for your seller to review and send. No copy-paste. No blank page. No lead left cold.
What it is
From detection to a ready-to-send draft. In minutes.
Advertiser outreach automation turns real-time broadcast signals into drafted, personalised sales communications - without your team writing a single first email from scratch.
In a traditional radio sales workflow, the cycle from "ad detected" to "email sent" runs through manual steps: identify the advertiser, find the contact, research the campaign, draft the email. That takes hours or days - by which time the prospect has already heard from three other stations.
Spotwise compresses the cycle to minutes. When a new advertiser airs on a monitored station, Spotty identifies the verified decision-maker, drafts a personalised email referencing the brand’s detected campaign, and stages the full sequence in your pipeline. Your seller reviews, adjusts if needed, and sends. The machine does the prospecting. The human makes the call.
- Trigger detection
A new advertiser airs on a monitored station. The ad is transcribed, the brand identified, and the event logged in real time - this is the signal that starts the work.
- Contact matching
Contact enrichment identifies the verified decision maker behind the campaign - name, role, email, phone, LinkedIn - and cross-references the account against your CRM before a seller sees it.
- Draft & personalise
Spotty drafts an outreach email built on the brand’s actual campaign - the station it ran on, the message it carried, the audience opportunity your station presents. Researched, not templated.
- Review & send
The drafted sequence lands in your pipeline for your seller’s review. They edit, approve, and send on their terms - across email, WhatsApp and LinkedIn - with opens, clicks, and replies tracked in your dashboard.
- Write back to the CRM
Every touch, reply and next step is written back to HubSpot, Pipedrive or Salesforce, bidirectionally, so the record in your CRM and the record in Spotwise are the same record. Notifications land in Slack or Teams. If it runs off what airs, it can be a workflow.
Capabilities
Drafted at machine speed. Sent at human judgment.
Generic blasts get ignored. Spotwise pairs scale with personalisation - and keeps your seller in command of every send.
- AI-drafted personalisation
- Every draft references what Spotwise actually heard - the prospect’s campaign, the station it aired on, the audience they were after. It reads as well-researched outreach, because it is.
- Email, WhatsApp and LinkedIn
- Configure multi-step sequences that match your team’s proven cadence across every channel your buyers answer on - steps, timing, follow-up logic. Spotwise drafts each touch; your seller controls when it goes out.
- Real-time trigger rules
- Define exactly which events start a draft - first-time advertisers, returning brands, specific categories, spend thresholds. Outreach is prepared precisely when the opportunity is highest.
- Bidirectional CRM write-back
- Opens, clicks and replies are tracked and written straight to HubSpot, Pipedrive or Salesforce. When a prospect responds, the sequence pauses and the lead is flagged in Slack or Teams - automation steps back, the conversation begins.
Who it serves
Built for teams with more leads than hours.
High-volume sales teams
When monitoring surfaces dozens of new advertisers a month, manual drafting cannot keep up. Automation puts a timely, personalised draft behind every lead - without burying your sellers.
Sales managers who own the process
Every lead gets the same high-quality first touch, on the same proven cadence, regardless of whose territory it lands in. Consistency without micromanagement.
Lean teams covering large markets
A small team selling across a wide geography cannot personally prospect every signal. Drafted outreach is the force multiplier - full market coverage without additional hires.
Why it matters
Speed wins the inbox. Judgment wins the deal.
Win the speed-to-lead race
The first station in a new advertiser’s inbox has a disproportionate chance of winning the budget. With drafts ready minutes after detection, your seller moves before the brand fields a single competitor call.
Scale outreach without scaling headcount
Manual prospecting caps your reach at what one rep can write in a day. Spotwise removes the ceiling - a draft prepared for every detected advertiser, simultaneously, with no extra resource.
Personalisation at a volume no team can match
Generic cold emails get deleted. Emails that reference a brand’s specific campaign and airtime get replies. Spotwise sustains that quality across every lead in your pipeline.
Your sellers spend their time selling
Automation handles the top of the funnel. Your reps step in where humans win - the reply, the question, the meeting. Less cold drafting, more qualified conversations.
See it drafted
Your next advertiser goes on air today. Be first in their inbox.
Start a pilot and watch Spotwise turn a live detection into a ready-to-send outreach draft - with your market’s real signals.
Common questions
What teams ask about outreach automation.
Related solutions
The window is open now
Stop writing first emails. Start sending them.
Somewhere in your market, a brand just aired its first ad and no one has called them yet. See how fast a drafted, personalised first touch reaches your seller - on email, WhatsApp or LinkedIn - and lands in your CRM.