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Pitch prep
Live todayEstimated spend as a proposal input.
Researching a proposal means published rate cards adjusted by hand, panel data somebody has to interpret, and a category benchmark assembled from memory - then all of it retyped into a document. Spotwise models estimated spend from what actually airs, holds the rate context and the category benchmark alongside it, and hands the whole set to the proposal draft. Every figure is an estimate, modelled from panel data and rate cards, with the method shown.
What it is
The research behind the proposal, already done.
Spend tracking here is a pitch-prep input: what the prospect invests today, what their category invests, and what that implies for the plan you are about to propose.
Proposal research is the least automated hour in a seller’s week. Rate cards are published then adjusted by hand, panel data arrives aggregated too broadly to price against, and the category comparison that makes the argument is assembled from whatever the seller happens to remember. The proposal is only as good as that hour, and the hour repeats for every pitch.
Spotwise builds the inputs from the airwaves. Every detected ad carries a frequency, a duration and a placement; combined with panel data and rate cards, that models an estimated investment for each active advertiser, a benchmark for their category, and the rate context your plan has to sit against. Those inputs feed the proposal draft directly, so the seller edits an argument instead of assembling one.
- Detect what airs
Every monitored station, around the clock. Each detected ad is timestamped, measured and attributed to a brand - the raw material every estimate is built from.
- Model estimated spend
Frequency, spot duration and station-and-daypart placement are combined with panel data and rate cards to model each advertiser’s estimated investment. The method and confidence ship with the figure, always labelled estimated, never billed.
- Benchmark the category
The prospect against its own category: typical investment levels, station mix, seasonal shape. The comparison that makes a proposal persuasive, ready before the seller opens the document.
- Read the trend
Estimated spend tracked over time per advertiser. Ramp-ups, pull-backs and seasonal patterns tell your seller what to propose and when the proposal should land.
- Then the proposal drafts itself
Spotty assembles the plan from those inputs - rate context, category benchmark, the prospect’s own activity - and drafts the proposal and the covering first touch. A human approves before anything is sent, and every action is written back to HubSpot, Pipedrive or Salesforce. If it runs off what airs, it can be a workflow.
Capabilities
Built to make the proposal, not just chart the spend.
A spend view earns its place if it changes what your seller proposes and when. Every view here feeds a document.
- Estimated spend per advertiser
- Each active advertiser on your monitored stations with a modelled estimate of what they invest, tracked as a trend line. Method and confidence shown next to every figure.
- Category benchmarks
- What a prospect’s category typically invests, where it runs and how it moves through the year - the comparison your proposal argues from, held next to the prospect itself.
- Rate context for the plan
- Published rate cards held against observed placement, so the plan you propose is priced against how the market actually buys rather than against a list price adjusted by hand.
- Timing signals
- Seasonal patterns and budget ramp-ups surfaced ahead of the cycle, so the proposal lands while the budget is still being allocated rather than after.
Who it serves
For everyone who writes the proposal.
Sellers preparing a pitch
Open the prospect and the research is there: estimated investment, category benchmark, rate context, trend. The hour of assembly becomes ten minutes of editing.
Sales managers reviewing proposals
Every proposal built from the same modelled inputs, with the method attached. Review the argument rather than auditing where each number came from.
Account managers planning renewals
A client’s estimated investment and its direction of travel, category context alongside. Propose the next flight from evidence rather than from last year’s order.
Why it matters
The proposal is where the research pays off.
Stop retyping the research
Rate cards, panel summaries and a spreadsheet of comparables are three systems feeding one document by hand. The inputs and the draft live in the same place, so nothing is re-keyed.
Propose against evidence
A plan priced against observed market behaviour and benchmarked to the prospect’s own category reads as informed rather than aspirational - and it survives the buyer comparing it to their other quotes.
Time the proposal to the budget
Trend and seasonal signals say when an advertiser is about to allocate. The proposal lands inside that window instead of chasing a decision already made.
Numbers you can defend
Every figure is labelled estimated and carries its modelling method. Your seller quotes it knowing exactly what it is, which is what makes it usable in front of a client.
See the inputs
Proposal research, done before you open the document.
Start a pilot and we will model estimated spend, category benchmarks and rate context for advertisers you are pitching now - then show the proposal that drafts from them.
Common questions
What teams ask about spend as a proposal input.
Related solutions
The next proposal is due
Stop assembling the research. Send the proposal.
Somewhere in your pipeline a proposal is waiting on an hour of rate-card arithmetic. Spotwise models the spend, benchmarks the category, drafts the plan, and updates the CRM once your seller approves.