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Spotwise.ai

Estimated spend

Research and plan a proposal.

Estimated spend per advertiser, rate context and a category benchmark, drafted into the proposal. Every figure is estimated from panel data and rate cards, with the method shown.

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The proposal research, already done.

Proposal research is the least automated hour in a seller’s week. Spotwise combines what airs with panel data and rate cards to model each advertiser’s estimated investment and its category benchmark, then hands both to the draft.

  1. Detect what airs

    Every detected ad is timestamped, measured and attributed to a brand.

  2. Model estimated spend

    Frequency, duration and placement are combined with panel data and rate cards. Always labeled estimated, with method and confidence.

  3. Benchmark the category

    Typical investment, station mix and seasonal shape for the prospect’s category.

  4. Read the trend

    Ramp-ups and pull-backs tell your seller what to propose, and when.

  5. Draft the proposal

    Spotty drafts the plan and the covering note. A human approves before anything is sent.

Built to write the proposal.

Estimated spend per advertiser
A modeled estimate for each advertiser, tracked as a trend, method shown.
Category benchmarks
What a category invests, where it runs and how it moves through the year.
Rate context
Rate cards held against observed placement, so the plan is priced like the market buys.
Timing signals
Budget ramp-ups surfaced ahead of the cycle, while money is still being allocated.

Who it serves.

  • Sellers preparing a pitch

    An hour of assembly becomes ten minutes of editing.

  • Sales managers

    Every proposal built from the same inputs, method attached.

  • Account managers

    Propose the next flight from what the last one ran.

Why it matters.

  • Stop retyping the research

    Inputs and draft live in one place, so nothing is re-keyed.

  • Propose against evidence

    A plan benchmarked to the prospect’s category survives comparison with other quotes.

  • Time it to the budget

    The proposal lands while the advertiser is allocating.

  • Numbers you can defend

    Every figure is labeled estimated and carries its method.

Questions about estimated spend.

From what actually airs. Ad frequency, spot duration and station-and-daypart placement are combined with panel data and rate cards to model each advertiser’s estimated investment. The method and confidence level are shown alongside every figure.

Related solutions

Audio ad libraryEvery detected ad, stored and searchable with transcript and audio.
Audio ad library
Delivery verificationProof of play for every spot, and a live link the client opens mid-flight.
Delivery verification
Campaign attributionResults against the plan you sold, with the report sent automatically.
Campaign attribution

Ready to start?

See estimated spend and benchmarks for your own market.

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