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Campaign attribution

Prove the campaign worked.

Spotwise measures the result against the plan you sold, on the system that heard it air. The post-campaign report goes to the client automatically.

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From what aired to what it did.

Attribution is usually bought from a separate vendor, and its report arrives after the renewal is decided. Spotwise already holds every spot the campaign ran, so the result is set against what was promised while the next budget is still open.

  1. Anchor to the plan

    Flights, dayparts, stations and weight as sold become the baseline.

  2. Map the exposure

    Every detected spot across radio, TV and podcasts goes on a timeline with station, daypart and creative.

  3. Attribute the response

    Response is aligned to that timeline, so lift reads by flight and daypart. Modeled figures carry their method.

  4. Compare to the plan

    Delivered against sold, result against expectation, this flight against the client’s history.

  5. Send the report

    When the flight ends, the report goes out and the renewal is drafted. A human approves before anything is sent.

Measurement built for the renewal.

Attribution against the plan
Results read against the flights, dayparts and weight the client bought, not an aggregate.
Exposure timeline
Built from what aired, spot by spot.
Automatic report
The client-ready report assembles itself when the flight ends and goes out on approval.
Mid-flight signals
A campaign tracking below plan is flagged while there is still flight left to change.

Who it serves.

  • Account teams

    Open the renewal with the result already on the table.

  • Sellers going into a rebook

    Argue the next flight from what the last one produced.

  • Commercial leadership

    Campaign outcomes across every advertiser, on the same contract as monitoring.

Why it matters.

  • Retire the attribution vendor

    Measurement lives where the campaign already lives. One contract, one login.

  • Report before the client asks

    Days after the flight, while the next budget is open.

  • Rebook on evidence

    Delivered against sold, result against plan, this flight against the last.

  • The report ends in a proposal

    A drafted renewal and a CRM record, with a human deciding whether to send.

Questions about campaign attribution.

Delivery verification proves the spots ran as sold (proof of play, the live client link, makegoods) and it has its own page. This page answers the next question: did the campaign do anything, measured against the plan the client bought.

Related solutions

Share of voiceSOV from every detection, with spots split from sponsorships and live reads.
Share of voice
Broadcast monitoringRadio, TV and podcasts monitored in real time on one engine.
Broadcast monitoring
TV ad monitoringEvery TV commercial and sponsorship captured as it airs, with the creative.
TV ad monitoring

Ready to start?

Measure a flight against the plan you sold, on your own stations.

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