Spotwise Intelligence

Track Radio Campaign Performance in Real-Time

Q: What does campaign performance tracking measure?

Spotwise's campaign performance tracking measures: total spots aired, average daily frequency, daypart distribution (morning, drive, afternoon, evening, overnight), creative versions detected, campaign consistency over time, and delivery against typical scheduling patterns for campaigns of that type.

Q: Can I track my own campaigns as well as competitor campaigns?

Yes. Spotwise can monitor any station — your own or competitor stations. Tracking your own station gives you internal delivery verification. Tracking competitor stations gives you competitive campaign intelligence.

Q: How can competitor campaign data help me win new business?

If a brand's campaign on a competitor station is underdelivering — running at lower frequency than their spend suggests they are paying for, or missing their target dayparts — Spotwise's data gives you evidence to open a competitive switching conversation. You are not making a vague pitch; you are presenting specific performance data.

Q: How quickly does Spotwise detect changes in a campaign's delivery?

Changes in campaign delivery are detected in real time as new ad events are captured. Significant changes — a campaign going dark, frequency dropping sharply, or a new creative version appearing — can trigger instant alerts to your team.

Q: Can I use campaign performance data for proof-of-performance reporting?

Yes. Spotwise's verified broadcast data — timestamped, station-attributed, and audio-backed — is suitable for inclusion in proof-of-performance reports. The data provides an independently verified record of every detected broadcast event.

Q: What does 'creative rotation monitoring' mean in practice?

Creative rotation monitoring tracks how many different ad versions a brand is running during a campaign period, how frequently each version airs, and when new creative versions are introduced. This intelligence tells you a great deal about an advertiser's campaign strategy and budget — useful context for sales conversations.

Q: Is there a free trial?

Yes. Spotwise offers a 7-day free trial with no credit card required. Campaign performance tracking is available from day one based on your configured monitoring stations.

Advertisers demand proof that their radio campaigns are working. Sales teams need to know whether their campaigns — and their competitors' campaigns — are delivering as planned. Spotwise's real-time campaign performance tracking gives both sides what they need: accurate, live data on how every radio campaign is performing across your market — so you can retain more clients, prove your ROI faster, and win more business from advertisers who know their campaigns should be doing better.

Real-time tracking of campaign delivery and performance metrics
Prove ROI to advertisers with verified broadcast data
Monitor competitor campaign performance as a prospecting tool
7-day free trial — no credit card required

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500+Stations monitoredNational & regional

<30sDetection speedBroadcast to log

90 daysHistory retainedFully searchable

How It Works

What Is Radio Campaign Performance Tracking?

Radio campaign performance tracking is the measurement and analysis of how radio advertising campaigns deliver against their objectives — measuring frequency, reach, timing, creative rotation, and consistency across the campaign's run period.

For radio station sales and operations teams, campaign performance data serves two purposes. Internally, it confirms that campaigns are delivering as contracted — providing proof-of-performance that retains advertisers and prevents disputes. Externally, it provides competitive intelligence on how campaigns on rival stations are performing — data that informs prospecting and competitive positioning.

Spotwise monitors campaign delivery in real time across both your own stations and competitor stations, giving your team a live view of how campaigns are performing and the evidence to have credible, data-backed conversations with advertisers about results and renewal.

Step 1 — Campaign Detection & Classification

Spotwise identifies every campaign running on monitored stations — detecting individual spots, classifying them by brand and creative version, and tracking their delivery across the campaign period.

Step 2 — Performance Metric Calculation

Campaign metrics are calculated in real time: total spots aired, average daily frequency, daypart distribution, station coverage, creative rotation rate, and consistency of delivery against schedule.

Step 3 — Comparative & Trend Analysis

Spotwise compares campaign performance over time — tracking whether delivery is increasing, decreasing, or consistent — and benchmarks it against other campaigns in the same category or market.

Step 4 — Reporting & Alert Generation

Performance data is surfaced in your Spotwise dashboard with campaign-level scorecards, trend visualisations, and configurable alerts for delivery anomalies or significant performance changes.

Capabilities

Campaign Performance Tracking Features

Real-Time Campaign Scorecards

Every campaign detected by Spotwise receives a live scorecard showing total spots aired, daily frequency, daypart distribution, creative versions detected, and delivery consistency. Scorecards update continuously as new ad events are captured.

Creative Rotation Monitoring

Track how often advertisers rotate their creative across a campaign — when new versions are introduced, which versions run most frequently, and how creative strategy evolves over the campaign lifecycle. Use this insight to understand a prospect's sophistication as an advertiser and tailor your pitch accordingly.

Competitor Campaign Benchmarking

Compare any campaign's performance metrics against similar campaigns running on competitor stations. Understand whether a prospect's current campaign is delivering at the frequency and consistency they are paying for — intelligence that opens powerful 'switching' conversations.

Performance Anomaly Alerts

Configure alerts for significant changes in any campaign's delivery pattern — sudden frequency drops, unexpected creative changes, or campaign completion signals. React quickly to competitive opportunities or client retention events as they unfold.

Why It Matters

Business Benefits of Campaign Performance Tracking

Retain Advertisers with Transparent Performance Data

Advertisers who can see clear, real-time evidence that their campaign is performing as contracted are significantly more likely to renew. Spotwise's campaign scorecards give your client services team the data they need to have confident, proactive performance conversations — before the client asks for them.

Win New Business by Exposing Competitor Underperformance

If a brand's campaign on a competitor station is running at lower frequency than they are paying for, or delivering inconsistently across dayparts, Spotwise's data reveals it. Your sales team can open a conversation with concrete performance evidence — a uniquely powerful pitch that transforms competitive switching from a vague possibility into a data-supported recommendation.

Prove ROI Faster and More Convincingly

Radio's ROI challenge has always been attribution. Spotwise's campaign performance data — showing exactly when spots aired, how often, on which stations, and at what frequency — gives your sales team the evidence base to build compelling ROI stories for current and prospective advertisers, reducing the friction in renewal and upsell conversations.

Resolve Disputes Quickly with Verified Data

When an advertiser questions whether their campaign delivered as contracted, your team needs to respond quickly and confidently. Spotwise's verified broadcast record — timestamped, station-attributed, and audio-backed — provides irrefutable evidence for any delivery query, resolving disputes in minutes rather than days.

Built For

Who Is Campaign Performance Tracking For?

Campaign performance tracking with Spotwise is valuable for any team that needs to understand how radio advertising campaigns are delivering — whether for client management, competitive intelligence, or strategic planning.

Client Services & Account Management Teams

Use real-time campaign data to proactively communicate performance to your advertisers. Deliver performance updates before clients ask for them, building trust and establishing your station as a transparent, accountable partner.

Sales Teams Targeting Competitor Clients

Use competitor campaign performance data to identify brands whose campaigns are underperforming on rival stations. Open conversations with specific, data-backed evidence of how your station can deliver better results.

Commercial Directors Monitoring Market Health

Track campaign performance across your entire advertiser base and the competitive market. Identify clients at renewal risk early and monitor competitor station campaign volumes to understand market demand trends.

Get Started

Measure Every Campaign. Win More Renewals.

Spotwise gives your team real-time campaign performance data — for your own campaigns and your competitors'. Start your 7-day free trial and see live campaign tracking from day one.

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FAQ

Frequently Asked Questions

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