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Share of voice

Prove actual share of voice.

Spots, sponsorships and live reads are counted separately, and direct buys apart from agency buys. One number your team can put in front of a client.

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The number, and what it is built on.

Most tools catch 30s and 60s and lump sponsorships in with them, so someone splits the formats by hand before the figure can be quoted. Spotwise detects and counts each format as itself, and tags every detection direct or agency.

  1. Detect every format

    Spots, sponsorships and live reads, with TV and podcasts on the same engine.

  2. Classify first

    Format, advertiser, category and buy type are set before anything is counted.

  3. Compute share

    By advertiser, category, station and period, per format or combined.

  4. Show the working

    Every figure drills back to the ad, the station, the time and the audio.

  5. Act on the move

    A share drop alerts in Slack or Teams, outreach is drafted, and the CRM updates once a human approves.

Numbers your sellers can defend.

Share by format
Read share per format or combined, with no spreadsheet de-coupling.
Direct and agency share
The same view shows who holds a category and how much comes through agencies.
Share by category and station
Which categories lead your market, and which are underweight on your stations.
Share-drop alerts
A slipping category or a client testing a rival, delivered in Slack or Teams.

Who it serves.

  • Commercial directors

    Share computed the same way every month, traceable to what aired.

  • Sellers

    A prospect’s category share, format by format, with the evidence behind it.

  • Research teams

    Year-on-year comparisons that compare the same things.

Why it matters.

  • End the manual de-coupling

    Formats are counted apart from the start.

  • Quote share with confidence

    When an agency pushes back, your seller opens the evidence.

  • See share move as it moves

    A slip reaches your team as an alert the day it happens.

  • Share that turns into outreach

    A movement becomes an account list, a drafted first touch and a CRM record.

Questions about share of voice.

No. Sponsorships and live reads are detected and classified as their own formats, separately from produced spots, and they stay separate in every share calculation. You can read share per format or combined, but nobody has to de-couple anything by hand to get a number that holds up.

Related solutions

Broadcast monitoringRadio, TV and podcasts monitored in real time on one engine.
Broadcast monitoring
TV ad monitoringEvery TV commercial and sponsorship captured as it airs, with the creative.
TV ad monitoring
Podcast ad monitoringHost reads and sponsorships caught and classified, on the same engine as radio and TV.
Podcast ad monitoring

Ready to start?

See your share by format, on your own market.

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