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Delivery verification
Live todayVerify delivery to the client.
Every spot you sold is a promise with a timestamp on it. Spotwise hears each one air, matches it to what was booked, and gives the client a live link instead of a month-old report: the audio, the exact placements, the audience and the rates, updating while the campaign is still running. When something does not run as sold, it surfaces as a makegood you can offer rather than a credit you have to explain.
What it is
Independent proof that it ran as sold.
Delivery verification is the automated confirmation that every booked spot aired - at the right time, for the right duration, on the right station - evidenced from the broadcast rather than from the playout log.
A playout log says what the system intended to do. Delivery verification says what the market actually heard. The difference is the whole argument: a client questioning a flight does not want your log, they want independent evidence, and the faster it arrives the less of a dispute it becomes.
Spotwise listens to the broadcast itself. Every commercial is detected as it airs, timestamped, attributed and matched against what was booked. That gives your client services team proof of play without assembling anything, and it gives the client a live link they can open themselves - which turns a reporting obligation into a reason to talk to you mid-flight.
- Capture every break
Spotwise monitors the live broadcast and captures every commercial as it airs. Each spot is timestamped, recorded and attributed to the correct station and slot.
- Identify and log
Each captured spot is identified by brand and creative version, transcribed and measured, so attribution stays correct even where the playout system labels a spot loosely.
- Match against the booking
Aired spots are matched to what the client bought. Missed spots, short durations and wrong placements are flagged immediately, not discovered at month end.
- Offer the makegood first
A shortfall detected mid-flight is still fixable. Spotwise surfaces it with the replacement inventory that would cover it, so your team offers a makegood before the client notices the gap.
- Send the client a live link
The client opens one link and watches the campaign run: audio, exact placements, audience and rates, updating as it airs. No month-old PDF, no email thread asking whether spot three went out. If it runs off what airs, it can be a workflow.
Capabilities
Evidence your client can open themselves.
Verification built for an archive stops at the record. This is built to be handed to the person who paid for the airtime.
- Proof of play on every spot
- Every commercial on a monitored station captured automatically with its timestamp, duration, station attribution and audio. A complete delivery record with nothing assembled by hand.
- Live client campaign link
- One link the client opens while the flight is running: the audio of each spot, exact placements, audience and rates. Transparency that reads as confidence rather than exposure.
- Delivery discrepancy alerts
- When a booked spot does not air, runs short or lands outside its slot, your team is told immediately - in time to fix delivery rather than to apologise for it.
- Makegood suggestions
- Each shortfall comes with the inventory that would cover it, so the conversation with the client is an offer rather than a credit note.
Who it serves
For every team that answers for delivery.
Client services & account management
Answer a delivery question with evidence in the time it takes to send a link. Verified delivery turns a defensive conversation into a renewal conversation.
Station operations teams
Replace manual log reconciliation with an independently captured record of what aired. Your team reviews flagged discrepancies instead of combing spreadsheets.
Commercial leadership
Know that every sold spot is accounted for before it is invoiced, and that no revenue line depends on a record nobody has checked.
Why it matters
Protect the revenue you have already sold.
Close the gap between sold and delivered
Every unverified spot is a potential billing discrepancy. Independent capture means what you invoice and what aired are the same thing, checked automatically.
Fix it before it becomes a complaint
A shortfall caught mid-flight is a makegood. The same shortfall found at month end is a credit and a difficult call. Detection timing is the whole difference.
Transparency that renews accounts
Clients who can watch their campaign run trust the station carrying it. Giving them the link is cheaper than the reporting cycle it replaces and worth more in the renewal.
Disputes answered in minutes
When delivery is questioned, your team responds with the timestamp, the audio and the placement rather than a promise to look into it.
See the record
Verify every spot. Then hand the client the link.
Start a pilot and we will verify delivery against your own broadcast, then show the live link your client would open.
Common questions
What teams ask about delivery verification.
Related solutions
Every spot, accounted for
Stop reconciling logs. Send the client the live record.
Somewhere in this month’s schedule there is a spot you cannot currently prove aired. Spotwise verifies it, flags the shortfall as a makegood, and your client watches the campaign run on a live link: audio, exact placements, audience and rates.