Spotwise Intelligence
Automated Commercial Spot Tracking & Verification
Every commercial your station airs is a contractual obligation and a revenue event. Spotwise's automated spot tracking ensures every ad is logged, verified, and accounted for — giving your team irrefutable proof-of-performance data for clients and an accurate picture of competitor compliance across your market.
- Automated logging of every commercial spot aired
- Instant proof-of-performance reports for advertisers
- Track competitor station ad compliance in real time
- 7-day free trial — no credit card required
500+Stations monitoredNational & regional
<30sDetection speedBroadcast to log
90 daysHistory retainedFully searchable
How It Works
What Is Commercial Spot Tracking?
Commercial spot tracking is the automated recording, logging, and verification of every advertisement broadcast on a radio station — confirming that scheduled spots aired as contracted, at the correct time, in the correct position, and at the correct duration.
For radio stations, spot tracking serves two critical functions. First, it provides client-facing proof-of-performance — the evidence your advertisers need to confirm their campaigns delivered as promised. Second, it gives your sales and operations teams a complete, accurate record of all commercial activity, enabling tighter inventory management, smarter scheduling, and faster dispute resolution.
Spotwise automates the entire spot tracking workflow. Instead of relying on manual logs, timestamp matching, or after-the-fact audits, Spotwise captures every commercial as it airs — in real time — and builds a verified, searchable record of every spot broadcast across every monitored station.
01
Step 1 — Continuous Broadcast Capture
Spotwise monitors your station's live broadcast stream and automatically captures every commercial break. Each spot is timestamped, recorded, and attributed to the correct station and time slot.
02
Step 2 — Ad Identification & Transcription
Each captured spot is analysed by Spotwise's AI engine. The brand is identified, the content transcribed, and the duration logged. Audio fingerprinting ensures accurate attribution even when spots are short or poorly labelled in the playout system.
03
Step 3 — Verification Against Schedule
Spotted ads are cross-referenced against your scheduled spot log. Discrepancies — missed spots, wrong durations, incorrect positioning — are flagged immediately for follow-up.
04
Step 4 — Report Generation
Spotwise generates proof-of-performance reports automatically, compiling verified spot data into client-ready documents with timestamps, audio clips, and broadcast confirmation — ready to share with advertisers on demand.
Capabilities
Commercial Spot Tracking Features
Automated Spot Logging
Every commercial broadcast on a monitored station is captured and logged automatically — no manual processes, no missed spots. Spotwise maintains a complete, timestamped record of every ad aired, accessible at any time through your dashboard or ad library.
Proof-of-Performance Report Generation
Generate detailed proof-of-performance reports for any campaign, time period, or advertiser with a single click. Reports include broadcast timestamps, duration data, station confirmation, and audio clip access — everything your client needs to verify delivery.
Competitor Spot Compliance Monitoring
Monitor commercial spot patterns on competitor stations to understand their inventory utilisation and spot frequency. Identify whether competitors are running make-goods, bonus spots, or unusual ad loads — intelligence that informs your own competitive pricing and inventory strategy.
Spot Discrepancy Alerts
Configure alerts for discrepancies between scheduled and aired spots. When a spot fails to broadcast, airs at the wrong time, or runs at an incorrect duration, Spotwise flags it immediately — enabling your team to resolve delivery issues before they become client complaints.
Why It Matters
Business Benefits of Automated Spot Tracking
01
Eliminate Revenue Leakage from Missed Spots
Every unlogged spot is a potential billing discrepancy. Automated tracking ensures every commercial that airs is captured, verified, and accounted for in your revenue records — closing the gap between scheduled inventory and billed delivery.
02
Strengthen Advertiser Trust with Transparent Reporting
Clients who receive accurate, timely proof-of-performance reports trust your station more and renew campaigns at higher rates. Spotwise's automated reporting makes it easy to deliver the transparency your advertisers expect without adding hours of manual work to your operations team.
03
Resolve Disputes Faster with Irrefutable Evidence
When a client questions whether their spot aired, or claims it aired incorrectly, your team needs to respond quickly with evidence. Spotwise's verified spot library gives you immediate access to the timestamp, audio clip, and broadcast confirmation for any spot — resolving disputes in minutes, not days.
04
Gain a Competitive Benchmarking Advantage
Understanding how competitor stations manage their commercial loads — spot density, average durations, break patterns — gives your sales team powerful market context. Use spot tracking data on competitor stations to benchmark your own inventory strategy and identify where your station can differentiate on quality and environment.
Built For
Who Is Commercial Spot Tracking For?
Commercial spot tracking serves both the sales and operations functions of a radio broadcasting business — any team that cares about delivery accuracy, client reporting, or competitive inventory intelligence.
01
Radio Station Operations Teams
Automate your spot verification workflow and reduce the time spent on manual log reconciliation. Spotwise gives your operations team a reliable, AI-verified record of every commercial broadcast.
02
Client Services & Account Management
Deliver proof-of-performance reports to advertisers quickly and accurately. Use verified spot data to resolve client queries with confidence and build long-term advertiser trust.
03
Sales & Commercial Strategy Teams
Use competitor spot tracking data to inform your pricing strategy, identify gaps in competitor ad loads, and position your station's commercial environment as a premium alternative.
Get Started
Verify Every Spot. Protect Every Revenue Line.
Spotwise automates commercial spot logging and verification so your team spends less time reconciling records and more time growing revenue. Start your free trial today.
FAQ
Frequently Asked Questions
Can't find what you're looking for? Reach out to our team and we'll get back to you.
Contact usCommercial spot tracking is the automated logging and verification of every advertisement broadcast on a radio station. Spotwise captures each spot as it airs, records the timestamp and duration, identifies the advertiser, and builds a verified broadcast record that can be used for client reporting and compliance purposes.
Spotwise monitors the live broadcast stream and uses audio fingerprinting to identify and capture each commercial as it airs. The captured data — timestamp, duration, and brand attribution — is logged automatically, creating a verified broadcast record that can be compared against your scheduled spot log.
Yes. Spotwise can generate proof-of-performance reports for any campaign, advertiser, or time period with a single click. Reports include verified broadcast timestamps, durations, station confirmation, and links to audio clips.
Yes. Spotwise can monitor any station — your own or competitor stations. Tracking competitor spot activity gives you valuable intelligence about their commercial load, inventory utilisation, and ad frequency.
Spotwise can be configured to send real-time alerts when a scheduled spot does not appear to have broadcast as expected, or when detected spots show duration anomalies. Alert rules are fully customisable.
Spotwise's spot tracking is based on live audio stream monitoring and does not require direct integration with playout systems to function. For deeper workflow integration, the Spotwise team can discuss API options.
Yes. Spotwise offers a 7-day free trial with no credit card required. You can monitor two stations with full access to spot tracking, the ad library, and proof-of-performance reporting during your trial.
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