AM Drive / PM Drive

AM Drive and PM Drive are the two premium dayparts of radio. Both capture the commuter audience: the captive drivers moving between home and work: which is one of the most valuable audiences in all of advertising because it is mobile, attentive, and in a decision-making mindset about purchases like coffee, food, fuel, and errands.

Terrestrial radio still dominates in-car listening despite streaming competition: over 80 percent of in-car audio in most markets remains live broadcast radio. Drive-time inventory therefore trades at a premium that can be 40–80 percent above midday rates. When buyers talk about 'the best spots on the station', they almost always mean AM Drive and PM Drive placements within specific high-rated shows.