.svg?v=2026-07-29T07%3A18%3A55.665Z){kind=small}
Audience Measurement
Kantar / TNS
Major audience measurement and market research firms dominant in European markets, including the Baltic states.
What is Kantar / TNS?
Kantar is the global market-research arm that emerged from the merger of TNS, Millward Brown, and several other research houses. In many European markets: and crucially for Spotwise's home turf in the Baltics, the Nordics, and much of the EU: Kantar is the official authority for radio and TV audience measurement, fulfilling the role Nielsen Audio holds in the United States.
Kantar operates electronic metering panels, conducts tracking studies, and publishes market-level audience currencies that power every serious broadcast media transaction in its coverage zones. For any platform doing multi-market radio intelligence in Europe, interoperability with Kantar's methodology is non-negotiable.
Why it matters
Kantar utilises sophisticated electronic metering devices and consumer panels to generate highly accurate TV and radio audience metrics across the European Union.
Pair Spotwise with Kantar measurement
Spotwise augments Kantar audience data with ad-occurrence monitoring across European markets: closing the loop between who listens and what they hear.