DAI (Dynamic Ad Insertion)

DAI replaces the old model of 'baked-in' ads: where the same commercial was physically embedded in the content file for every listener: with server-side insertion at playback time. When you stream a podcast, the audio you hear is assembled on the fly: the content segments come from the publisher, and the ad segments are individually inserted from an ad server that knows who you are, where you are, and what category you qualify for.

DAI is the enabling technology behind every targeted podcast ad, every personalized streaming radio spot, and every addressable insertion on CTV. Without DAI, audio and streaming advertising would look like broadcast: everyone hears the same thing. With DAI, two listeners of the same podcast episode, in the same minute, hear completely different ads tuned to their individual profiles.