TAP (Total Audience Plan)

TAP schedules ensure an advertiser reaches the station's full Cume by deliberately placing spots across every major daypart: Morning Drive, Midday, Afternoon Drive, Evening, and Weekend. Where ROS leaves placement to the station's discretion, TAP is structured: a predetermined number of spots in each daypart, typically weighted toward drive time but always including the others.

TAP is the default recommendation for advertisers who want broad reach but also need daypart presence confirmation. It is more expensive than ROS because the placements are predictable, but cheaper than a pure Fixed Position plan. Most stations offer TAP as a named package with bundled pricing that sits between ROS and surgical buys.